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Article

Revisiting and extending our understanding of Pierre Wack's the gentle art of re-perceiving

Citation
Burt G (2010) Revisiting and extending our understanding of Pierre Wack's the gentle art of re-perceiving, Technological Forecasting and Social Change, 77 (9), pp. 1476-1484.

Abstract
Pierre Wack's 1985 Harvard Business Review papers are two of the most frequently referenced in the scenario planning literature. Wack argued that planning had to be based on the more predictive elements of the business environment. If not, plans would be based on uncertainty and a ‘best guess' basis. Yet there is a lack of subsequent empirical research to investigate Pierre Wack's contribution. The research findings presented in this paper extend our understanding of Wack's contribution. We show how social discourse during scenario building helped to make sense and reveal the significance of historical events. These historical events were seen, but not previously understood; consequently a new understanding of reality emerged. The findings are in contrast to Wack's explanation of re-perceiving and extend our understanding of the basis of re-perceiving with scenarios.

Keywords
Pierre Wack; 'Set' of scenarios; Predetermined elements; Re-perceiving reality

Journal
Technological Forecasting and Social Change: Volume 77, Issue 9

StatusPublished
Author(s)Burt, George
Publication date01/11/2010
PublisherElsevier
ISSN0040-1625
LanguageEnglish
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