Hastings G & Sheron N (2013) Alcohol marketing: Grooming the next generation. BMJ, 346 (f1227). https://doi.org/10.1136/bmj.f1227
First paragraph: If protecting children from harm is the hallmark of a civilised society, the United Kingdom is failing the test when it comes to alcohol marketing. A new analysis conducted by the RAND Corporation for the European Commission shows that British regulatory structures are so flawed that teenagers, far from being shielded from alcohol promotion, are more exposed to it than are adults.1 It shows, for example, that 10-15 year olds in the UK see 10% more alcohol advertising on TV than their parents do. Even more shocking, when it comes to the specific sector of alcopops, they see 50% more.
alcohol; marketing; youth; Alcoholism; Advertising Alcoholic beverages
Output Type: Editorial
BMJ: Volume 346, Issue f1227