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Article

Promotion of electronic cigarettes: tobacco marketing reinvented?

Citation
De Andrade M, Hastings G & Angus K (2013) Promotion of electronic cigarettes: tobacco marketing reinvented?. BMJ, 347, Art. No.: f7473. http://www.bmj.com/content/347/bmj.f7473; https://doi.org/10.1136/bmj.f7473

Abstract
Electronic cigarettes are not subject to the same marketing controls as tobacco products. Marisa de Andrade, Gerard Hastings, and Kathryn Angus argue that their advertising is likely to appeal to young people and undermine tobacco control policy.

Keywords
electronic cigarettes; e-cigarettes; regulation; advertising; tobacco industry; tobacco harm reduction; stakeholder marketing; mass media; content analysis

Journal
BMJ: Volume 347

StatusPublished
Author(s)De Andrade, Marisa; Hastings, Gerard; Angus, Kathryn
FundersCancer Research UK and Cancer Research UK
Publication date31/12/2013
Publication date online22/12/2013
URLhttp://hdl.handle.net/1893/18225
PublisherBMJ Publishing Group
Publisher URLhttp://www.bmj.com/content/347/bmj.f7473
ISSN0959-8138

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