Promotion of electronic cigarettes: tobacco marketing reinvented?
Details
Citation
De Andrade M, Hastings G & Angus K (2013) Promotion of electronic cigarettes: tobacco marketing reinvented?. BMJ, 347, Art. No.: f7473. http://www.bmj.com/content/347/bmj.f7473; https://doi.org/10.1136/bmj.f7473
Abstract
Electronic cigarettes are not subject to the same marketing controls as tobacco products. Marisa de Andrade, Gerard Hastings, and Kathryn Angus argue that their advertising is likely to appeal to young people and undermine tobacco control policy.
Keywords
electronic cigarettes; e-cigarettes; regulation; advertising; tobacco
industry; tobacco harm reduction; stakeholder marketing; mass media; content analysis
Journal
BMJ: Volume 347
| Status | Published |
|---|---|
| Funders | Cancer Research UK and Cancer Research UK |
| Publication date | 31/12/2013 |
| Publication date online | 22/12/2013 |
| URL | http://hdl.handle.net/1893/18225 |
| Publisher | BMJ Publishing Group |
| Publisher URL | http://www.bmj.com/content/347/bmj.f7473 |
| ISSN | 0959-8138 |
People (2)
People
Research Officer, Institute for Social Marketing
Emeritus Professor, Institute for Social Marketing