De Andrade M, Hastings G & Angus K (2013) Promotion of electronic cigarettes: tobacco marketing reinvented?. BMJ, 347, Art. No.: f7473. http://www.bmj.com/content/347/bmj.f7473; https://doi.org/10.1136/bmj.f7473
Electronic cigarettes are not subject to the same marketing controls as tobacco products. Marisa de Andrade, Gerard Hastings, and Kathryn Angus argue that their advertising is likely to appeal to young people and undermine tobacco control policy.
electronic cigarettes; e-cigarettes; regulation; advertising; tobacco
industry; tobacco harm reduction; stakeholder marketing; mass media; content analysis
BMJ: Volume 347