E-cigarette uptake and marketing: A report commissioned by Public Health England

Citation

Bauld L, Angus K & De Andrade M (2014) E-cigarette uptake and marketing: A report commissioned by Public Health England. Public Health England. Public Health England. https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/311491/Ecigarette_uptake_and_marketing.pdf

Abstract
E-cigarettes are increasingly popular in a number of countries including the UK. However, they currently pose a number of challenges for public health. First, there are concerns about the extent and nature of the e-cigarette market. In particular, the role of the tobacco industry in manufacturing and promoting e-cigarettes, while continuing to sell conventional cigarettes, has been questioned. Secondly, there is a need to understand the extent to which children and young people may use e-cigarettes, particularly those who are current non smokers. Linked to this is a concern about the current marketing of these products and whether that marketing may appeal to children. Each of these issues is explored here, drawing on available published articles and reports.

Keywords
e-cigarettes; electronic cigarettes; children; under 18s; prevalence; cross sectional surveys; marketing; promotion; advertising; sponsorship; tobacco industry; marketing spend

People

Ms Kathryn Angus

Research Officer, Institute for Social Marketing

• Bauld, Angus & de Andrade_2014_PHE_Ecigarette_uptake_and_marketing.pdf