Research Report

E-cigarette uptake and marketing: A report commissioned by Public Health England



Bauld L, Angus K & De Andrade M (2014) E-cigarette uptake and marketing: A report commissioned by Public Health England. Public Health England. Public Health England.

E-cigarettes are increasingly popular in a number of countries including the UK. However, they currently pose a number of challenges for public health. First, there are concerns about the extent and nature of the e-cigarette market. In particular, the role of the tobacco industry in manufacturing and promoting e-cigarettes, while continuing to sell conventional cigarettes, has been questioned. Secondly, there is a need to understand the extent to which children and young people may use e-cigarettes, particularly those who are current non smokers. Linked to this is a concern about the current marketing of these products and whether that marketing may appeal to children. Each of these issues is explored here, drawing on available published articles and reports.

e-cigarettes; electronic cigarettes; children; under 18s; prevalence; cross sectional surveys; marketing; promotion; advertising; sponsorship; tobacco industry; marketing spend

Publication date15/05/2014
Publication date online15/05/2014
PublisherPublic Health England
Publisher URL…nd_marketing.pdf

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Ms Kathryn Angus
Ms Kathryn Angus

Research Officer, Institute for Social Marketing

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