Authored Book

The Multimedia Melting Pot: Marketing When the Wind Blows

Details

Citation

Kilborn R (1987) The Multimedia Melting Pot: Marketing When the Wind Blows. London: Routledge.

StatusPublished
Publication date31/12/1987
PublisherRoutledge
Place of publicationLondon
ISBN978-0906890936

People (1)

People

Professor Richard Kilborn
Professor Richard Kilborn

Honorary Professor, Communications, Media and Culture