Confessions of a Movie-Fan: Introspection into a Consumer’s Experiential Consumption of ‘Pride & Prejudice’

Citation

Wohlfeil M & Whelan S (2008) Confessions of a Movie-Fan: Introspection into a Consumer’s Experiential Consumption of ‘Pride & Prejudice’. In: European Advances in Consumer Research, Vol. 8. European Advances in Consumer Research, 8. Association for Consumer Research p. 143. http://www.acrwebsite.org/volumes/eacr/vol8/eacr_vol8_90.pdf

Abstract
As people enjoy movies for various reasons, this paper is taking an existential-phenomenological perspective to discuss the consumption of movies as a holistic personal lived experience. By using subjective personal introspection, the author provides hereby insights into his personal lived consumption experiences with the recently released movie 'Pride & Prejudice'. Although the introspective data suggest that a complex tapestry of interconnected factors contributes to a consumer’s movie enjoyment, this study found a consumer's personal engagement with the movie narrative and its characters to be of particular importance. This personal engagement not only allows for a momentary escape from reality into the imaginative movie world, but is even further enhanced through intertextuality, by which the consumer connects the movie to one's personal life experiences.

Keywords
film consumption; movie enjoyment; Pride & Prejudice; autoethnography; subjective personal introspection; narrative transportation theory; mental immersion; intertextuality