Financial incentives to support smoking cessation in pregnant women - size matters (Policy Brief)

Citation

Farrar S, Yi D, Morgan H, Ludbrook A & Hoddinott P (2016) Financial incentives to support smoking cessation in pregnant women - size matters (Policy Brief). Scottish Government - Chief Scientist Office. Health Economics Research Unit (HERU), University of Aberdeen. http://www.abdn.ac.uk/heru/documents/Policy_Briefs/HERU_PB_May_2016_smokingcessationinpregnantwomen.pdf

Abstract
Key Findings  • Women perceive that incentives to quit smoking while pregnant will increase their likelihood to quit if the value is greater than £20 per month.  • Perceived effectiveness of the quitting service increased as the value of the incentive increased but at a declining rate.  • Daily text messages or phone calls from a professional and involving a friend or relative in the intervention are also likely to contribute to effectiveness.  • These results can be used to inform the development and refinement of future trials of incentives to help women quit smoking during pregnancy.

People

Professor Pat Hoddinott

Chair in Primary Care, NMAHP