Form of delivery as a key ‘active ingredient’ in behaviour change interventions



Dombrowski SU, O'Carroll R & Williams B (2016) Form of delivery as a key ‘active ingredient’ in behaviour change interventions. British Journal of Health Psychology, 21 (4), pp. 733-740.

First paragraph: The form of delivery (FoD) is a vital part of any behaviour change intervention and not merely a by-product of operationalising theory and behaviour change techniques (BCTs). Behaviour change interventions consist of three broad groups of interconnected components: (1) BCTs (i.e., the content of the intervention); (2) theory (i.e., the processes throughwhich the intervention is believed to influence behaviour); and (3) the FoD (i.e., the way in which the intervention is delivered). Behaviour change science has made significant progress in specifying BCTs (Abraham & Michie, 2008; Michie et al., 2013), and understanding the behaviour change processes (Hall & Fong, 2010; Rothman, Sheeran, & Wood, 2009; Strack & Deutsch, 2004; West, 2006), with healthy critical debates helping advance theoretical innovation and testing (Sniehotta, Presseau, & Araujo-Soares, 2013). Some BCTs and associated theories specify some FoD elements. For instance, financial incentives and learning theory make several predictions about scheduling (Johnston, 2016). However, the majority of FoD elements and features are insufficiently specified to allow full operationalization and replication of an intervention (see Adams, Giles, McColl, & Sniehotta, 2014 for the example of financial incentives).

Output Type: Editorial

British Journal of Health Psychology: Volume 21, Issue 4

Publication date30/11/2016
Publication date online06/10/2016
Date accepted by journal06/10/2016
PublisherWiley-Blackwell for British Psychological Society

People (2)


Dr Stephan Dombrowski
Dr Stephan Dombrowski

Honorary Senior Research Fellow, Psychology

Professor Ronan O'Carroll
Professor Ronan O'Carroll

Professor, Psychology

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