Conference Paper (unpublished)
Green supply chain practices as a consequence of the green bullwhip effect: understanding the relationship
Seles BMRP, Jabbour ABLdS, Dangelico RM & Jabbour CJC (2016) Green supply chain practices as a consequence of the green bullwhip effect: understanding the relationship. 3rd International Conference on Green Supply Chain 2016 (GSC'16), Loughborough, 10.07.2016-13.07.2016. http://icgsc.org/programme.html
This article aimed to understand and analyze how different institutional pressures created by different stakeholders tend to promote the green bullwhip effect and consequent adoption of green supply chain management practices across a supply chain. Based on case study methodology, the relationship between a focal company in the automotive battery supply chain in Brazil and its primary stakeholders was analysed.
The Green bullwhip effect; Green supply chain management; Emergingeconomy
|Conference||3rd International Conference on Green Supply Chain 2016 (GSC'16)|