Rapid evidence review: The impact of promotions on high fat, sugar and salt (HFSS) food and drink on consumer purchasing and consumption behaviour and the effectiveness of retail environment interventions

Citation

Martin L, Bauld L & Angus K (2017) Rapid evidence review: The impact of promotions on high fat, sugar and salt (HFSS) food and drink on consumer purchasing and consumption behaviour and the effectiveness of retail environment interventions. NHS Health Scotland. NHS Health Scotland. http://www.healthscotland.scot/media/1611/rapid-evidence-review-restriction-of-price-promotions.pdf

Abstract
This briefing paper aims to provide an overview of the best available evidence on the impact of promotions on high fat, sugar and salt (HFSS) food and drink on consumer purchasing and consumption behaviour and the effectiveness of promotional interventions to influence consumer behaviour in a retail environment.The first section looks at the context of obesity and landscape of promotions in Scotland. The second section sets out the evidence on the impact of promotions on purchasing and consumption behaviour and the effectiveness of retail promotional interventions to encourage the purchase of healthy foods. The final section provides conclusions from the available evidence and limitations of the review.

Keywords
Scotland; obesity; health; inequality; HFSS; food; drink; high fat; high salt; high sugar; consumers; consumption; purchase; retail; sales; price promotions; positional promotions; marketing; evidence review; studies; interventions; effectiveness

People

Ms Kathryn Angus

Research Officer, Institute for Social Marketing