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University of Stirling

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Book Chapter

Healthy Heroes, Magic Meals and a visiting alien: Community-led assets-based social marketing

Citation
Stead M (2014) Healthy Heroes, Magic Meals and a visiting alien: Community-led assets-based social marketing. In: Hastings G & Domegan C (eds.) Social Marketing: From Tunes to Symphonies. 2nd ed. London: Routledge, pp. 464-473. http://www.routledge.com/books/details/9780415683722/

Abstract
An innovative social marketing research example is seen is this case study.

StatusPublished
Author(s)Stead, Martine
Publication date31/12/2014
PublisherRoutledge
Publisher URLhttp://www.routledge.com/books/details/9780415683722/
Place of publicationLondon
ISBN978-0-415-68373-9; 978-0-203-38092-5
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