Developing the rural creative economy 'from below': exploring practices of market-building amongst creative entrepreneurs in rural and remote Scotland

Citation

Munro E (2016) Developing the rural creative economy 'from below': exploring practices of market-building amongst creative entrepreneurs in rural and remote Scotland. M/C Journal, 19 (3). http://journal.media-culture.org.au/index.php/mcjournal/article/view/1071

Abstract
First paragraph: This paper is concerned with recent attempts to develop the creative economy in rural Scotland. Research shows that the creative economy is far from self-organising, and that an appropriate institutional landscape is important to its development (Andersson and Henrekson). In Scotland, there is a proliferation of support mechanisms – from those designed to help creative entrepreneurs improve their business, management, or technical expertise, to infrastructure projects, to collective capacity-building. In rural Scotland, this support landscape is particularly cluttered. This article tackles the question: How do rural creative entrepreneurs negotiate this complex funding and support landscape, and how do they aid the development of the rural creative economy ‘from below’?

Keywords
Rural; creative economy; creative industries; ICTs

Journal
M/C Journal: Volume 19, Issue 3