MacKenzie NG, Perchard A, Mackay D & Burt G (2022) Unlocking dynamic capabilities in the Scotch whisky industry, 1945–present. Business History. https://doi.org/10.1080/00076791.2022.2085251
In this article we examine the development of the Scotch whisky industry since 1945 through the lens of dynamic capabilities. We explain how sui generis acts—novel initiatives outwith the established repertoire of practices of a firm or industry—by external actors joining the industry helped unlock dynamic capabilities at the firm level in the industry which in turn drove change across the sector after a series of takeovers. We detail the key structural changes in the Scotch whisky industry and demonstrate how important external actors can be in effecting sector level change by extending and connecting our analysis to existing debates in business history and strategy research.
Dynamic capabilities; Scotch whisky; sector change; innovation; marketing
Output Status: Forthcoming/Available Online
|Publication date online||16/06/2022|
|Date accepted by journal||16/06/2022|
|Publisher||Informa UK Limited|