Phillips J & MacGinnis G (2021) The Healthy Ageing Challenge. In: Ageing Past, Present and Future: Innovation and Change. British Society of Gerontology 50th Annual Conference, Virtual, 07.07.2021-09.07.2021. Hampshire: British Society of Gerontology, p. 84. https://www.britishgerontology.org/public/31949/BSG_Conference_Book_2021_Online_v2.pdf
Abstract Introducing the Healthy Ageing Challenge paper 1 (presented by the Challenge Director George MacGinnis) will describe the portfolio of activities delivered under the Challenge. These include the Social, Behavioural and Design Research Programme (SBDRP) alongside Trailblazers (projects that can demonstrate readiness to implement innovations at scale and include for example, projects concentrating on the home environment); Catalysts (potential innovations and innovators working with Zinc); and Investment Partnerships (providing private and public funding for business research and development of product and service innovations in healthy ageing). These initiatives link together through the Community of Practice, a learning community which brings together the organizations and researchers funded by the Healthy Ageing Challenge and others interested in this market to collaborate and share expertise, learning and insights from both UKRI-funded projects and wider work.
This paper will include a brief guide to the crucial role academic research plays in understanding the key issues facing, and opportunities offered by, an ageing population, and the ways in which innovative ideas, products, services, and systems can support healthy