Article

Appealing to vanity: Could potential appearance improvement motivate fruit and vegetable consumption?

Details

Citation

Whitehead RD, Ozakinci G, Stephen ID & Perrett DI (2012) Appealing to vanity: Could potential appearance improvement motivate fruit and vegetable consumption?. American Journal of Public Health, 102 (2), pp. 207-211. https://doi.org/10.2105/AJPH.2011.300405

Abstract
Fruit and vegetable consumption is inadequate among adults in the United States; this contributes to preventable morbidity and mortality. More effective dietary intervention strategies are needed. Recently, interventions that advertise the consequences of behavior for appearance have been successful in modifying sun-exposure habits and tobacco use. Such an approach might also facilitate dietary improvement. Consumption of carotenoid-rich fruit and vegetables positively affects skin color, which influences perceptions of health and attractiveness, and promoting such an effect may motivate target audiences to increase consumption of this important food group. This approach represents a novel direction for the field and is potentially suitable for cost-effective, population-level dissemination through the visual media.

Journal
American Journal of Public Health: Volume 102, Issue 2

StatusPublished
FundersUniversity of St Andrews
Publication date29/02/2012
Publication date online12/01/2012
Date accepted by journal04/08/2011
ISSN0090-0036
eISSN1541-0048

People (1)

People

Professor Gozde Ozakinci
Professor Gozde Ozakinci

Professor in Health Psychology, Psychology