Article

Twitter dialogue: an analysis of Pakistani politicians’ information sharing

Details

Citation

Batool SH, Ahmed W, Mahmood K & Saeed H (2022) Twitter dialogue: an analysis of Pakistani politicians’ information sharing. Information Discovery and Delivery, 50 (1), pp. 64-71. https://doi.org/10.1108/idd-03-2020-0031

Abstract
Purpose: The use of Twitter by political parties and politicians has been well studied in developed countries. However, there is a lack of empirical work which has examined the use of Twitter in developing countries. The present study aims to explore the information sharing patterns of Pakistani politicians through Twitter accounts during the pre-election campaign of 2018. Design/Methods/Methodology: Data of three weeks of the official party accounts and the politicians running for prime minister was analysed. The mixed methods approach has been employed to analyze quantitative and qualitative data retrieved through Twitonomy. Findings: It was found that the most active Twitter account belonged to the winning party. The prominent Twitter account functions were call to vote, promotional Tweets, promises and tweeting about party developments. The present studyprovides evidence that there is a difference between the tweeting behaviour of established and emerging parties. The emerging party heavily posted about changing traditional norms/culture/practices. Practical Implications: The study contributed to existing knowledge and has practical implications for politicians, citizens and social media planners. Originality/Value: The present study was designed carefully and based on empirical research. The study is unique in its nature to fill the research and knowledge gap by adding variety of Twitter functions used by politicians.

Keywords
Pakistan; Twitter; Social media; Information sharing; Political communication; Politicians

Journal
Information Discovery and Delivery: Volume 50, Issue 1

StatusPublished
FundersNewcastle University
Publication date31/01/2022
Publication date online30/04/2021
Date accepted by journal06/02/2021
URLhttp://hdl.handle.net/1893/33419
PublisherEmerald
ISSN2398-6247
eISSN2398-6247

People (1)

People

Dr Wasim Ahmed
Dr Wasim Ahmed

Senior Lecturer in Digital Business, Management, Work and Organisation