An Undiscovered Country: The Body Shop Experiment with Entrepreneurship and CSR

Citation

Sheppy B & McIntosh B (2013) An Undiscovered Country: The Body Shop Experiment with Entrepreneurship and CSR. [Blog post] 09.07.2013. https://endeavor.org/blog/network/guest-opinion-the-body-shop-experiment-with-entrepreneurship-and-csr/

Abstract
The Body Shop's business has been an entrepreneurial enterprise of remarkable success. Its core lies on the principle, pioneered by founder Anita Roddick, that '(…) the business of business should not be just about money, it should be about responsibility.' The company is the symbol of the 1970's corporate social responsibility (CSR) revolution.

Keywords
Corporate social responsibility; The Body Shop; Cosmetic industry; Responsible entrepreneurship

Notes
Full-text file available in University of Bradford Repository at: http://hdl.handle.net/10454/6627