Should smokers be advised to cut down as well as quit?

Citation

Aveyard P, Lindson-Hawley N, Hastings G & De Andrade M (2014) Should smokers be advised to cut down as well as quit?. BMJ, 348, Art. No.: g2787. https://doi.org/10.1136/bmj.g2787

Abstract
Paul Aveyard and Nicola Lindson-Hawley say that reducing smoking is a worthwhile step towards cessation, but Gerard Hastings and Marisa de Andrade argue that the lifelong nicotine replacement therapy being recommended in support may benefit industry more than public health.

Keywords
electronic cigarette, article; Australia; behavior change; government regulation; health behavior; health care policy; health promotion; human; law; marketing; motivation; nicotine replacement therapy; outcome assessment; priority journal; risk reduction; smoking; smoking cessation; smoking cessation program; smoking reduction; smoking regulation; tobacco dependence; tobacco industry; United Kingdom; tobacco; tobacco industry; Tobacco Use Disorder, Humans; Smoking Cessation; Tobacco Industry; Tobacco Products; Tobacco Use Disorder

Journal
BMJ: Volume 348

People

Professor Gerard Hastings

Emeritus Professor, Institute for Social Marketing