Webb R (2016) What a 1960s cartoon cat tells us about the post-crisis mortgage market. The Conversation. 20.05.2016.
First paragraph: Marketers are supposed to be inventive folk – and attempting to interpret their thinking can sometimes invite a descent into the futility of literary criticism. Even so, Halifax’s decision to build its latest mortgage-lending campaign around Top Cat deserves attention, as it might just tell us something about the changing terrain of the UK home-buying landscape.
Global financial crisis; Debt; Mortgage; Home ownership
|Publication date online||20/05/2016|
|Publisher||The Conversation Trust|
|Place of publication||London|