What a 1960s cartoon cat tells us about the post-crisis mortgage market

Citation

Webb R (2016) What a 1960s cartoon cat tells us about the post-crisis mortgage market. The Conversation. 20.05.2016.

Abstract
First paragraph: Marketers are supposed to be inventive folk – and attempting to interpret their thinking can sometimes invite a descent into the futility of literary criticism. Even so, Halifax’s decision to build its latest mortgage-lending campaign around Top Cat deserves attention, as it might just tell us something about the changing terrain of the UK home-buying landscape.

Keywords
Global financial crisis; Debt; Mortgage; Home ownership

Notes
http://theconversation.com/what-a-1960s-cartoon-cat-tells-us-about-the-post-crisis-mortgage-market-59496

People

Professor Robert Webb

Professor of Banking and Appl. Economics, Accounting & Finance