Shaw R, Wallace L, Cook M & Phillips A (2004) Perceptions of the Breastfeeding Best Start Project. Practising Midwife, 7 (1), pp. 20-24.
First paragraph: The latest national Infant Feeding Survey (Hamlyn et al 2002) found that the main reasons for ceasing breastfeeding within the first week are ‘baby rejected breast’ (37 per cent) and ‘painful breasts/nipples’ (27 per cent). These are problems which research suggests could be prevented by correct positioning and attachment advice (Duffy et al 1997; Inch et al 2003a). Training to this effect, which is based on the Unicef UK Baby Friendly Initiative scheme (Cattaneo and Buzetti 2001; Dinwoodie et al 2000) and uncontrolled studies implementing ‘handsoff ’ techniques (Fletcher and Harris 2000) have reported increases in breastfeeding duration.
Practising Midwife: Volume 7, Issue 1