Book Chapter

International retail marketing and emerging markets

Citation

Siebers LQ (2015) International retail marketing and emerging markets. In: Goworek H & McGoldrick P (eds.) Retail marketing management: principles and practice. Harlow: Pearson, pp. 311-330. https://www.pearson.com/uk/educators/higher-education-educators/program/Mc-Goldrick-Retail-Marketing-Management-Principles-and-Practice/PGM1091532.html?tab=overview

StatusPublished
Publication date31/12/2015
Publication date online31/12/2015
PublisherPearson
Publisher URLhttps://www.pearson.com/…tml?tab=overview
Place of publicationHarlow
ISBN9780273758747
eISBN9780273794813