Siebers LQ (2011) Retail Internationalization in China. 1st ed. Palgrave Macmillan UK. https://doi.org/10.1057/9780230313729
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
China; data analysis; internationalisation;
|Publication date online||31/12/2011|
|Publisher||Palgrave Macmillan UK|