The Commodification of Sport: Exploring the Nature of the Sports Product

Citation

Vamplew W (2018) The Commodification of Sport: Exploring the Nature of the Sports Product. International Journal of the History of Sport, 35 (7-8), pp. 659-672. https://doi.org/10.1080/09523367.2018.1481832

Abstract
Sport becomes a commodity when either consumers are willing to pay to play or watch it or if it has a potential exchange value rather than merely a use one. Such sports commodities can be classified as player products, spectator products, or associated products. Aspects of the definitions of sports products, including dark products, are discussed as are their characteristics in terms of durability, predictability, and complementarity.

Keywords
Player sport products; spectator sport products; associated sport products; dark sport products; sports entrepreneurs

Journal
International Journal of the History of Sport: Volume 35, Issue 7-8

People

Professor Wray Vamplew

Emeritus Professor, Sport