How bookies play with your emotions to make you place unlikely bets

Citation

Newall PWS (2015) How bookies play with your emotions to make you place unlikely bets. The Conversation. 12.06.2015. https://theconversation.com/how-bookies-play-with-your-emotions-to-make-you-place-unlikely-bets-42863

Abstract
First paragraph: I first became aware of football “in-play” TV betting adverts around three years ago. In the first campaign of its type, Ray Winstone urges viewers to “bet in-play now” on the website Bet 365, by offering the odds on specific bets during high-profile football matches.