Project

Evaluation of the Greater Manchester Smoke Free Pregnancy Programme

Funded by Greater Manchester Health and Social Care Partnership.

The main work package is a three-arm randomised controlled trial of financial Incentives for Preventing Postpartum return to Smoking (FIPPS)

Background: Financial incentives are an effective way of helping women to stop smoking during pregnancy. Unfortunately, most women who stop smoking at this time return to smoking within 12 months of the infant’s birth. There is no evidence for interventions that are effective at preventing postpartum smoking relapse. Financial incentives provided after the birth may help women to sustain cessation. This randomised controlled trial will assess the effectiveness and cost effectiveness of financial incentives to help women who are abstinent from smoking at end of pregnancy to avoid return to smoking up to 12 months postpartum.

Methods: This is a UK-based, multi-centre, three-arm, superiority, parallel group, individually randomised controlled trial, with 1:1:1 allocation. It will compare the effectiveness of two financial incentive interventions with each other (one intervention for up to three months postpartum offering up to £120 of incentives (£60 for the participant and £60 for a significant other support); the other for up to 12 months postpartum with up to £300 of incentives (£240 for the participant and £60 for a significant other support)) and with a no incentives/usual care control group. Eligible women will be between 34 weeks gestation and two weeks postpartum, abstinent from smoking for at least four weeks, have an expired carbon monoxide (CO) reading

Total award value £192,595.01

People

Professor Michael Ussher
Professor Michael Ussher

Professor of Behavioural Medicine, ISM

Dr Catherine Best
Dr Catherine Best

Lecturer Statistician, Health Sciences Stirling

Miss Jennifer McKell
Miss Jennifer McKell

Research Fellow 1, Institute for Social Marketing

Research themes