Buywell: Evaluation of a targeted marketing intervention to influence food purchase behaviour by low income consumers

Funded by Medical Research Council.

Total award value £212,866.00

People (1)


Ms Anne Marie MacKintosh

Ms Anne Marie MacKintosh

Senior Researcher, Institute for Social Marketing

Outputs (1)



Stead M, MacKintosh AM, Findlay A, Sparks L, Anderson AS, Barton KL & Eadie D (2017) Impact of a targeted direct marketing price promotion intervention (Buywell) on food-purchasing behaviour by low income consumers: a randomised controlled trial. Journal of Human Nutrition and Dietetics, 30 (4), pp. 524-533.