I returned to Stirling in August 2018 as a Lecturer in Business and Management and took on the role of Programme Director for the MSc Data Science for Business in April 2019, at an exciting time for the University of Stirling as it continues to grow.
Through my PhD, I possess an interdisciplinary background and specialise in innovation and enterprise education by teaching management subjects, including Innovation; Analytics; Entrepreneurship; Operations; Business Ethics; and Strategy. I have extensive experience developing and managing higher education programmes in the United Kingdom at undergraduate, postgraduate and executive education levels.
I hold a PhD and Master of Research degrees in Strategy and Innovation Management from Glasgow Caledonian University in collaboration with ESRC Centre for Innovation in Genomics (Innogen); an MSc in Technology and Innovation Management from the University of Stirling; and a Bachelor’s degree in International Business from University Technology MARA (Malaysia). I am also a Fellow of the Higher Education Academy (HEA).
Event / Presentation
Entrepreneurial Education in Malaysia webinar Universiti Malaysia Terengganu
Research, Innovation, Commercalisation and Entrepreneurship showcase
Ethics and data-driven innovation lecture
Technology and Innovation Management
Teaching pedagogy in Management Education
Business case methodology
Employability and student mobility
Yusof ZN, Murad N & Yusof B (2022) Digital Skills and entrepreneurial education in Malaysia: Evidence from experiential learning. In: Larios-Hernandez GJ, Walmsley A & Lopez-Castro I (eds.) Theorising Undergraduate Entrepreneurship Education. Cham, Switzerland: Springer International Publishing, pp. 311-332. https://doi.org/10.1007/978-3-030-87865-8_17