Jenna Cassidy

BA (Hons) Retail Marketing


Jenna Cassidy

Jenna's Story

A year working as a travel consultant with Thomas Cook, followed by an HNC course in Events Management at Glasgow College, led Jenna Cassidy to develop an interest in marketing.

“I had always wanted to study at the University of Stirling because a lot of friends were studying there and spoke very highly of it,” she said.

“I decided it was the university for me as it’s the only university in Scotland that offers my degree. I read more about the Management School and in particular the Marketing and Retail Division, and the high rankings and excellent reputation were attractive to me.

“The flexible degree structure was also something that drew me towards applying. I liked the fact that there were so many elective modules throughout all divisions I could study.

“And, of course, there was the beautiful campus!”

As well as her studies, Jenna joined the netball team – meeting lots of new friends and learning a new sport at the same time.

She also became a committee member for the International Society, helping to plan and organise events and trips for foreign students.

In addition she was a Student Ambassador for the Communications, Marketing and Recruitment department, helping out with campus tours and organised trips, and providing support, advice and knowledge, to a group of Japanese exchange students.

On top of this, Jenna, 25, from Falkirk, spent a semester in Prague through the Erasmus Exchange Programme and undertook two summer internships – as a Commercial Services & Events Intern at the Stirling Court Hotel and Office Administrator Intern for Snowsport.

She is currently working at the University as an International Summer School Intern and hopes the experience she has gained will help her gain work in the international student recruitment field.