University of Stirling and Historic England Fully-funded PhD Studentship under the AHRC’s Collaborative Doctoral Scheme

Exploring the value of coastal heritage to different sectors of society using discrete choice experiments

Key Facts

Fee status

England, Wales, NI, Republic of Ireland, European Union, Scotland


Postgraduate (research)


5 Nov 2021

Number of awards


Value of awards

Full-time studentship for 45 months (3.75 years) or part-time equivalent. Includes fees and a monthly stipend

Your country/region

Entitled “Exploring the value of coastal heritage to different sectors of society using discrete choice experiments”, this project will explore the applicability of economic valuation to coastal heritage and apply discrete choice modelling to value maritime heritage sites.

Background information

The University of Stirling and Historic England are pleased to announce the opportunity for a fully funded collaborative doctoral partnership student to undertake a project focusing on the economic valuation of coastal heritage. This studentship provides a unique opportunity to creatively explore evolving economic narratives about value, considering an interdisciplinary approach and emerging ideas about culture and heritage as capital. It will explore the applicability of economic valuation to coastal heritage and apply discrete choice modelling to value maritime heritage sites. The project will be jointly supervised by Prof Danny Campbell (Economics Division at the University of Stirling), Dr Chiara Bonacchi (Division of History, Heritage and Politics at the University of Stirling) and Adala Leeson (Historic England).

The research will seek to capture intangible, non-use values of the conservation of coastal heritage sites that go beyond narrow notions of economic value of heritage sites (e.g. tourism revenue or employment effects). The valuation study will explore values for coastal heritage sites held by different user groups (e.g. locals and tourists). While economic valuation is at the heart of this project, the use of web data mining, focus groups, interviews and surveys within this approach allows for a deeper exploration of the factors that shape people’s relationships with coastal heritage. The project will use state-of-the-art methods to analyse discrete choice experiment (DCE) data to examine the relationships between (economic) values for coastal heritage and concepts such as social and contested values and place identity.

The successful student will benefit from being part of the Applied Choice Research Group, which is a new and exciting research group established to provide a focal point for the research interests of staff within the Economics Division who work in various applied fields of choice modelling. The student will also be part of and contribute to the Centre for Environment, Heritage and Policy and the inter-faculty Cultural Heritage Programme at the University of Stirling.

The Economics Division at The University of Stirling Management School is a vibrant community with world-leading academic credentials and strong professional links with interdisciplinary researchers, policy institutions and the business community. Our research programmes and collaborative research environment, together with the expertise from the Heritage subject area, makes Stirling the ideal place for your PhD.

Historic England is the Government’s statutory advisor on the historic environment in England. It is the public body that helps people care for, enjoy and celebrate England’s spectacular historic environment.

Details of the award

CDP doctoral training grants fund full-time studentships for 45 months (3.75 years) or part-time equivalent. The studentship has the possibility of being extended for an additional 3 months to provide professional development opportunities, or up to 3 months of funding may be used to pay for the costs the student might incur in taking up professional development opportunities.

The full studentship is opened to both home and international students and the award pays tuition fees. The successful candidate will receive a monthly stipend for the course of the studentship. The National Minimum Doctoral Stipend for 2021/22 is £15,609. Further details can be found on the UKRI website. The student is eligible to receive an additional travel and related expenses grant during the project, courtesy of Historic England worth up to £1,000 per year for 3.75 years (45 months).

The project can be undertaken on a full-time or part-time basis (to a minimum of 50% of time on the PhD).

As this is a collaborative award, the student will be expected to spend time at both the University of Stirling and Historic England, including a minimum of 3 months placement at Historic England, which may be spread over the period of the studentship. There may also be time spent at various locations to conduct fieldwork. The successful candidate will be eligible to participate in CDP Cohort Development events.

Eligibility and availability

The successful candidate should have, or expect to obtain, an undergraduate degree in Economics (or related social science subject) and a postgraduate degree in Economics (or related social science subject). Ideally, the successful candidate should have completed training in statistics and data analysis. The candidate is further expected to have an interest in working with heritage. Prior experience of working with heritage is desirable.

The successful candidate will need interpersonal skills to develop positive working relationships with supervisors, partner institutions and stakeholders. It is essestial to have effective verbal and written communication skills. It is expected that the candidate can work to deadlines, prepare and deliver presentations and write high quality research papers. The successful candidate will be expected to conduct fieldwork and spend time at the different partner institutions.

The start date of the project is 1 January 2022.

How do I apply?

Submit an electronic copy of Curriculum Vitae, a letter of interest and names of two academic referees by 5 November 2021 to: Prof Danny Campbell -

Shortlisted applicants will be invited to attend a virtual interview (to be held 15-19 November 2021).

Contact us

Informal inquiries can be made to Prof Danny Campbell -