The University of Stirling awarded The Queen’s Anniversary Prize for Higher and Further Education
The University of Stirling has won the Queen’s Anniversary Prize for Higher and Further Education for its ground-breaking social marketing research.
The Queen's Anniversary Prizes for Higher and Further Education are awarded biennially to universities and colleges in the further and higher education sectors within the United Kingdom.
The University of Stirling has developed a research programme looking at the effects of marketing on the health of young people, particularly in reference to tobacco, alcohol and food. It also investigates whether introducing controls on such marketing would lead to an improvement in public health.
Professor Gerry McCormac Principal and Vice-Chancellor of The University of Stirling said: "We are delighted to have won this highly prestigious honour, in recognition of our world leading research showing that children’s health must be protected from commercial marketing of alcohol, tobacco and junk food.
"The University of Stirling has a truly global reputation for its research in social marketing and this award further highlights our commitment to conducting innovative research which has a positive impact on society."
Professor Gerard Hastings OBE, Professor of Social Marketing at the University of Stirling Management School and Founder of the Institute for Social Marketing and Centre for Tobacco Control Research said: “We are delighted to receive this award in recognition of our research programme into the effects of marketing on health.
"Our research has shown that children must be protected from the commercial marketing of alcohol, tobacco and junk food, and has enabled national and international policy makers to respond accordingly. It has also protected policy makers from legal attacks by multinationals with a vested interest in these markets."
The Queen's Anniversary Prizes for Higher and Further Education recognises and celebrates outstanding work within UK higher and further education institutions and the impact that they have. They are the UK’s highest form of national recognition open to academic and vocational institutions.