MSc Data Science for Business (Online)

Take your place at the cutting edge of today’s evolving business landscape with our online MSc in Data Science for Business.

The course equips you to become a data-driven leader against a backdrop of rapid change, in which businesses are increasingly relying on big data to make their most important decisions. Globally, the demand for data scientists has grown at a faster rate than supply – with a 344% increase in job postings in the field since 2013 (Indeed, 2019). Yet 77% of companies say it’s difficult to recruit people with the big data skills they need. By studying our online Masters, you’ll be perfectly positioned to meet this growing demand.

As you progress on the course, you’ll develop highly sought-after skills, including:

• An understanding of the industrial and scientific relevance of analytics
• The ability to apply data-led insights in strategic decision-making
• Business acumen and advanced management know-how

Real-world case studies and a focus on current business issues give you the opportunity to develop a deeper understanding of the use of data analytics in solving the challenges you'll encounter in the workplace.

The entire course is studied online, enabling you to fit your studies around personal and professional demands. You’ll learn through a combination of video lectures, live webinars and course materials that are easy to access wherever you are, whenever it works for you. Our intuitive learning hub also offers collaborative tools that make it simple to connect with tutors and fellow students, creating a rich online environment built around human-centred learning.

The Data Lab

We work closely with The Data Lab, an internationally leading research and innovation centre in data science. Established with an £11.3 million grant from the Scottish Funding Council, The Data Lab enables industry, public sector and world-class university researchers to innovate and develop new data science capabilities in a collaborative environment. Its core mission is to generate significant economic, social and scientific value from data. As a student you’ll benefit from a wide range of learning and networking events that connect leading organisations seeking business analytics skills with students looking for exciting opportunities in this field.

Our MSc Data Science for Business online equips you to make strategic business decisions rooted in big data.

Data scientists are becoming increasingly valued by companies who understand that good data analysis can help them to improve customer service, identify problems or opportunities in their workflows, and achieve sustainable growth.

To make sure you’re ready to meet the challenges businesses are facing, the course focuses on giving you:

• An understanding of the diversity of organisations, their process, systems and opportunities for the application of data science.
• Knowledge and skills of data analytics tools and techniques for business decision making.
• An ability to design and apply business research methods.
• The ability to understand the impact of global environmental forces on organisations, including: legal and political systems; demographics; ethical, social, and technological change issues on data driven organisations.
• Enhanced personal, critical, analytical, interpersonal, leadership and entrepreneurial skills.

The course is delivered entirely online through our intuitive learning platform. You’ll have access to a wide range of resources, including:

• Video lectures
• Live webinars
• Day-to-day support from online tutors
• Collaborative activities with fellow students
• Core module materials, documentation and reading lists
• Journals, ebooks and software

An internet connection is required to study this course, and our learning platform is accessible via desktop, laptop and mobile devices. See more details on the specific modules you'll study below.