MSc, Postgraduate Diploma
Behavioural science is a rapidly growing area for policy and business with fascinating insights into human behaviour and wide-ranging practical implications.
This exciting, course teaches the core theory and methods of behavioural science and behavioural economics, and how these can be applied to important business and policy-relevant issues.
This MSc is aimed at students with a very strong intrinsic motivation to study the link between economics, psychology, business and policy. The MSc is taught by dedicated staff from the Behavioural Science Centre who have extensive experience in integrating insights from economics and psychology to address key societal challenges.
The MSc offers students the opportunity to gain advanced training in behavioural theory, to learn a comprehensive suite of behavioural methods, and to understand how this ‘toolkit’ can be applied to understand and inform the decisions made by stakeholders, workers and consumers.
Behavioural science and behavioural economics seek to answer key questions about how people behave and what influences the decisions they make, for example:
Behavioural science uses the knowledge derived from the study of such questions to develop solutions to crucial economic, political, commercial and social challenges, for example:
The course aims to enable students to:
Our postgraduate education goes beyond textbooks and lecture rooms by also focussing on personal and professional development.
Our unique Flying Start leadership programme equips students with the transferrable skills essential to building a successful career.
The University of Stirling Management School equips students to flourish as effective managers in the workplace through enhanced self-awareness, critical thinking, leadership and team-working skills.
At the University of Stirling Management School, we are committed to ensuring that every single one of our students realise their potential.
The graduate job market has never been more competitive, and greater focus is now being placed on finding graduates who can demonstrate a wide array of skills, competences and experiences.
Studying for a degree means learning in different ways; managing your own time; conducting research; mastering new computer skills. We have the facilities and advice on hand to help you do all this - and do it well.
Of the many reasons students come to Stirling, such as academic reputation and research standards, one factor is always cited: the outstanding beauty of the University's Stirling campus. View our online films to get a picture of what it's like to live and study on our beautiful campus.
A minimum of a second class Honours degree or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.
If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
For more information go to English language requirements
If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View our range of pre-sessional courses.
You should expect to pay fees for every year you are in attendance and be aware fees are subject to revision and may increase annually. Students on programmes of study of more than one year should take this into account when applying.
Please note there is an additional charge for the conferral of your degree. This will be charged at the rate applicable when you complete your studies. View more informationScholarship finder
Stirling Management School is committed to investing in academically talented students, enabling them to further their education with a reputable qualification from one of the many postgraduate degree courses on offer at the University of Stirling. There are various categories of funding available to support the cost of your studies at Stirling Management School.
Find out about the cost of living for students at Stirling
Find information on paying fees by instalments
This full-time course consists of two 15-week semesters of taught modules and a three-month dissertation period.
Preparing and supporting students through their postgraduate studies
September 2014 will see the introduction of an intensive and invigorating period of ‘learning to learn’ for Stirling Management School’s postgraduate students. Activities, workshops and information sessions held during this period will help students better prepare for the year ahead in order to ensure that they make the most of their time at Stirling. Students will be provided with an opportunity to develop the necessary skills required to ensure that they can interact and engage with others and fully explore the subjects and themes covered by their course.
Providing students with the very best start to their studies, these activities will support students to:
By the end of this period, students will be fully prepared to embark upon the formal teaching course invigorated and committed to the journey ahead with newly developed skills.
The MSc in Behavioural Science course content is designed to be highly relevant to those aiming to pursue careers in business (e.g. human resource management, advertising, regulation, social marketing and survey research) and those who wish to inform the design and implementation of public policy. The course also provides an excellent entry for those thinking of progressing to PhD research in this area.
The course content is designed specifically to provide skills and experience including:
You have an active role in your learning experience. Delivery includes lectures, seminars, guest speakers, article discussion groups, and presentations, followed by a three-month dissertation period. Assessment is by a mixture of examination and coursework, including written assignments and presentations. Successful completion of the taught element of the programme leads to the award of the Diploma or allows you to continue for the award of the MSc by completing a 15,000-word dissertation based on an original research question agreed by yourself and your supervisor. The project should reflect your own understanding and knowledge of selected topics learnt during taught modules.
In Semester 1 you take the following modules:
Statistics: The teaching introduces the packages available to behavioural scientists at advanced methods such as multivariate statistics and at the rationale of using statistical methods.
In Semester 2 you will take the following modules:
During the summer you will undertake your dissertation.
In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.
The reputation of our research at Stirling Management School was recognised in the 2014 Research Excellence Framework (REF), where the School was placed in the UK’s top 25 institutions for Business and Management, out of 101 business schools. In Scotland, the School was ranked in the top five. 64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigour and we were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.
The sector of behavioural science is a growing area within Management Schools, with many leading Schools placing a strong emphasis on behavioural approaches. The MSc in Behavioural Science for Management draws from the extensive experience of the academic staff from the Behavioural Sciences Centre at Stirling Management School. In the past four years the centre staff have published over 100 research papers on key topics in behavioural science. This research feeds directly into the course design and delivery and provides opportunities for students to conduct thesis research on topics at the leading-edge in behavioural science. The Behavioural Science Centre is an interdisciplinary hub and this has allowed approaches from economics, psychology, management and policy-design to be strongly integrated into the MSc course. The transdisciplinary nature of the course aims to enable students to produce innovative solutions to important challenges that transcend any single discipline.
At least 94% of our graduates are in work or further studies within six months of graduating. Many of our alumni are now working in leading organisations across the world.
Here is what some of our alumni have to say about their experiences at the University of Stirling Management School and life after graduation.
Michael Daly is Course Director of the MSc in Behavioural Science for Management. His research focuses on the link between human health and well-being and how these relate to economic factors, like income, and personality traits, such as self-control.
Previously Michael has been a Trinity College Dublin Ussher Fellow, a Fulbright Scholar in Florida State University, a lecturer in the School of Psychology in the University of Manchester, and a Government of Ireland CARA Fellow researching at the University of Aberdeen and funded by the Irish Research Council and the Marie Curie Programme.
His related tags:
Michael was recently awarded the Early Career Award by the UK Society for Behavioural Medicine (UKSBM) at a ceremony held in Manchester.
The Early Career Award provides annual recognition of the work of promising early career researchers in behavioural medicine in the UK.
Behavioural science has provided a persuasive account of human decision-making that is increasingly informing policy and business thinking worldwide. This course aims to meet industry demand for behavioural skills from business areas like marketing and retail as well as demand from government and state agencies focusing on policy-design and implementation.
Dr. Michael Daly, Course Director.
This course will expose students to new thinking in how the findings and methods of behavioural science can be used to develop novel solutions to critical societal issues. To do this, we offer advanced theoretical and methodological training with an applied focus that will enable students to understand how decisions are made, can be improved, and behaviour changed. This training could form an excellent basis for doctoral research in behavioural science, and to take advantage of PhD opportunities both in Stirling and further afield.
Prof. Liam Delaney, Behavioural Science Centre.
On completion of this course students will be ready and able to contribute innovative solutions to many businesses, governments and society.
The specialist knowledge they acquire in behavioural science will be invaluable in building long-term careers in business (e.g. human resource management, advertising, regulation, consumer marketing, social marketing and survey research) and those who wish to inform the design and implementation of public policy.
The course also provides an excellent entry for those thinking of progressing to doctoral research in this area.
By the end of the course, students will possess the following understanding and skills:
Alongside acquiring an in-depth knowledge of the concepts and methods of behavioural science, students future development and employability will benefit from a set of core skills that the course aims to foster. These include the ability to:
The ability to:
The ability to:
The ability to:
The ability to:
Please choose a start date and study method from the drop-down list below, and click the Apply Now button below to begin the online application process. (Please make sure you have consulted the Postgraduate Study pages on the University website and the Online Application Guidance Notes before continuing).