Behavioural Science for Management

MSc, Postgraduate Diploma


Introduction

This course teaches you the core theory and methods of behavioural science and behavioural economics, and how these can be applied to business and policy-relevant issues. It offers you the opportunity to gain advanced training in behavioural theory, to learn a comprehensive suite of behavioural methods, and to understand how this ‘toolkit’ can be applied to explain and inform the decisions made by stakeholders, workers and consumers.

Key information

EU Applicants
EU students who have applied or who have been made an offer to study at the University of Stirling in 2016 (or 2017 deferred entry) are unaffected by the outcome of the EU Referendum on 23 June 2016.

Those who are considering applying to the University for 2017 entry are encouraged to do so in the usual way, and we will keep all applicants informed as relevant details emerge.

  • Degree type: MSc, Postgraduate Diploma
  • Study methods: Full-time, Campus based
  • Duration: MSc: one year; Diploma: nine months
  • Start date: September
  • Course Director: Dr Michael Daly
Download course leaflet

Dr Michael Daly

www.stir.ac.uk/management

Stirling Management School
University of Stirling
FK9 4LA

View fees and finance
  1. The Course has been developed in consultation with the Behavioural Science Centre at Stirling. The centre holds grants from the EU Commission, SIRE, ESRC and Templeton foundation and aims to become a leading research centre in Behavioural Science in Europe.
  2. You will benefit from the vibrant research environment and the links with Industry and Policy groups being developed by Stirling Management School. External collaborations include the RAND Corporation in Santa Monica and Gallup Europe.
  3. The Stirling Behavioural Science Centre produces strong research in this area, published in leading journals and disseminated widely through the press (including The Financial Times and Time Magazine).
  4. Students will benefit from expert lectures and specialist guest lectures from leading researchers and policy-makers.

Course objectives

The course is designed to help you pursue a career in business in areas such as human resource management, advertising, regulation, social marketing and survey research. It’s also for those who wish to inform the design and implementation of public policy. The course provides an excellent entry point if you’re considering progressing to PhD research in this area.


The course draws from the extensive experience of the academic staff from the university’s Behavioural Science Centre. The centre is an interdisciplinary hub, which enables economics, psychology, management and policy-design to be strongly integrated into the course. The course aims to enable students to produce innovative solutions to important challenges that transcend any single discipline.

What makes us different?

Developing Leaders of the Future

Our postgraduate education goes beyond textbooks and lecture rooms by also focussing on personal and professional development.

Our unique Flying Start leadership programme equips students with the transferrable skills essential to building a successful career.

 

Top 25 in the UK for Business and Management Research

Top 25 in the UK for Business and Management research. REF2014

 

 

94% of Stirling Graduates go on to get a job or are in further study within 6 months of graduating

94% of Stirling Graduates go on to get a job or are in further study within 6 months of graduating

Business Engagement

The University of Stirling Management School equips students to flourish as effective managers in the workplace through enhanced self-awareness, critical thinking, leadership and team-working skills.

Find out more about business engagement

Business Engagement

Employability

At the University of Stirling Management School, we are committed to ensuring that every single one of our students realise their potential.

The graduate job market has never been more competitive, and greater focus is now being placed on finding graduates who can demonstrate a wide array of skills, competences and experiences.

Find out more about employability

Employability video

World-class library and teaching facilities

Studying for a degree means learning in different ways; managing your own time; conducting research; mastering new computer skills. We have the facilities and advice on hand to help you do all this - and do it well.

Learn more

Library shelves

Life at Stirling

Of the many reasons students come to Stirling, such as academic reputation and research standards, one factor is always cited: the outstanding beauty of the University's Stirling campus. View our online films to get a picture of what it's like to live and study on our beautiful campus.

Watch our videos now

Live Life

Entry requirements

Academic requirements

Academic requirements
You’ll need minimum of a second class Honours degree or equivalent. Applicants without these formal qualifications but with significant and relevant work/life experience are encouraged to apply.

International students
The University of Stirling welcomes students from around the world. Find out what studying here could be like for you.

English language requirements

If English is not your first language, you must have one of the following qualifications:

  • IELTS: 7.0 with minimum 6.0 in each skill
  • Cambridge Certificate of Proficiency in English (CPE): Grade B
  • Cambridge Certificate of Advanced English (CAE): Grade A
  • Pearson Test of English (Academic): 67 with a minimum of 55 in each component
  • IBT TOEFL: 100 with no sub test lower than 20

More information on English language requirements.

If you don’t meet the requirements, you might be able to attend one of our English courses before your main course begins.

More on English courses and how to register.

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View our range of pre-sessional courses.

Flexible Learning

If you are interested in studying a module from this course, the Postgraduate Certificate or the Postgraduate Diploma then please email graduate.admissions@stir.ac.uk to discuss your course of study.

Fees and costs

2016/17 Overseas £13,950
2016/17 Home/EU £6,100

 

2017/18 Overseas £14,600
2017/18 Home/EU £TBC

From 2016/7 onwards, the fees for all taught postgraduate courses are to be held at the level set upon entry.

Please note there is an additional charge for the conferral of your degree. This will be charged at the rate applicable when you complete your studies. View more information

Cost of Living

Find out about the cost of living for students at Stirling

Payment options

Find information on paying fees by instalments

Scholarships & funding

Scholarships & funding

There’s a range of scholarships available to you to help you fund your studies. Visit the School web pages for more information

 

Cost of Living

Find out about the cost of living for students at Stirling.

Scholarship finder

Structure and teaching

Structure and content

This full-time course consists of two 15-week semesters of taught modules and a three-month dissertation period.

Content:
The course provides key skills and experience including:

  • Core training in areas of psychological science most relevant to business and policy
  • In-depth knowledge of the key concepts of behavioural economics
  • How behavioural science can be applied to business and policy questions
  • Sound understanding of growing areas such as experimental approaches to business and policy questions and strategies to enable behaviour change
  • Detailed statistical and methodological training
  • The design and analysis of surveys and survey data
  • Using advanced experimental and empirical techniques
  • Presenting research confidently
  • Conducting independent research projects that test hypotheses in applied settings

Preparation and support:
Begin your new course in the best possible way, with our unique Flying Start Leadership programme.

It’s exclusively for new students about to start one of our postgraduate courses. You’ll take part in activities, workshops and information sessions to help you prepare for the year ahead, and make the most of their time at Stirling.

Attend the Flying Start Leadership programme and you will:

  • Discover more about the exciting period of learning ahead
  • Understand what is expected of you in your course
  • Get to know the teaching and support staff
  • Learn more about a diverse range of approaches to learning
  • Work as part of a successful team

Activities range from practical skills – like effective public speaking – to developing ways to work under pressure in difficult situations and manage conflict. It’s also a chance to discover all that the University and the vibrant city of Stirling has to offer, and to make new friends.

Find out more about the scheme.

Delivery and assessment

Delivery includes lectures, seminars, guest speakers, article discussion groups, and presentations.


Assessment is by a mixture of examination and coursework, including written assignments and presentations.
When you successfully complete the taught element of the programme you’ll be awarded a Diploma. You can then continue for the award of the MSc by completing a 15,000-word dissertation.

Modules

In Semester 1 you take the following modules:

  • Behavioural Economics 1: Concepts and Theories
  • Psychology of Work
  • Understanding and Using Statistics

Statistics: The teaching introduces the packages available to behavioural scientists at advanced methods such as multivariate statistics and at the rationale of using statistical methods.

In Semester 2 you will take the following modules:

  • Behavioural Economics II: Business & Policy Applications
  • Experiments for Decision Making in Business and Policy
  • Survey Measurement and Analysis

During the summer you will undertake your dissertation.

Recommended reading

Popular texts: 

Textbooks:

Policy-related documents:

Why Stirling?

REF2014

In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

Top 25 in the UK for Business and Management Research: Top 15 for Real World Impact of Research

The reputation of our research at Stirling Management School was recognised in the 2014 Research Excellence Framework (REF), an examination conducted by the UK government, which confirmed our place in the UK's top 25 institutions for Business and Management, out of over 100 business schools.  

In Scotland, the School was ranked in the top five.  64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigor and we were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.

International Students

The University of Stirling welcomes students from around the world. Find out what studying here could be like for you .

Strengths

Our global reputation: research rating
The University of Stirling Management School was ranked among the Top 25 in the UK for business and management in the Research Excellence Framework (REF 2014).

The course has been developed in consultation with the university’s Behavioural Science Centre. The centre holds grants from the EU Commission, SIRE, ESRC and Templeton foundation and aims to become a leading research centre in Behavioural Science in Europe.

You’ll benefit from the vibrant research environment and the links with industry and policy groups being developed by Stirling Management School. External collaborations include the RAND Corporation in Santa Monica and Gallup Europe.

The Stirling Behavioural Science Centre produces strong research in this area, published in leading journals, including The Financial Times and Time Magazine.

Students will benefit from expert lectures and specialist guest lectures from leading researchers and policy-makers.

What do our previous graduates think?
Read more from students who studied this course.

Our students

At least 94% of our graduates are in work or further studies within six months of graduating.  Many of our alumni are now working in leading organisations across the world.

Here is  what some of our alumni have to say about their experiences at the University of Stirling Management School and life after graduation.

Alumni viewpoints

Our staff

Programme Director
Dr Michael Daly’s research focuses on the link between human health and well-being and how these relate to economic factors, like income, and personality traits, such as self-control.


Previously a Trinity College Dublin Ussher Fellow, a Fulbright Scholar at Florida State University, a lecturer in the School of Psychology in the University of Manchester, and a Government of Ireland CARA Fellow researching at the University of Aberdeen, he was recently awarded the Early Career Award, by the UK Society for Behavioural Medicine (UKSBM), in recognition of his work in behavioural medicine.

Careers and employability

Career opportunities

Once you complete this course you’ll be ready and able to contribute innovative solutions to many businesses, governments and society.
The specialist knowledge you’ll gain will be invaluable in building a long-term career in business areas such as human resource management, advertising, regulation, consumer marketing, social marketing and survey research. It will also help you to inform the design and implementation of public policy.
The course provides an excellent entry point if you’re thinking about progressing to doctoral research in this area.

By the end of the course, you’ll have the skills and understanding to:

  • Carry out complex statistics, design behavioural experiments and implement behavioural research methods
  • Integrate the knowledge and understanding gained throughout the course and use this to tackle substantive issues in business and policy
  • Use your knowledge of complex conceptual, design and statistical issues to understand, critically evaluation and apply insights from emerging research in behavioural economics and related disciplines

Alongside acquiring an in-depth knowledge of the concepts and methods of behavioural science, your future development and employability will benefit from a set of core communication, analysis and problem-solving skills.

Industry demand for skills

  • Policy: The UK Behavioural Insights Team, originally set up within the Cabinet Office, draws on insights from the growing body of academic research in the fields of behavioural science and psychology. The concepts and methods used by the team are now being adopted by insights units in other countries and large organisations, and among those involved in policy implementation more generally.
  • Marketing and market research: Key skills needed in marketing and market research include the ability to apply behavioural theory and methods to understand product pricings, promotion, and consumer perceptions. Part of this involves understanding the characteristics of customers, so that they can be grouped and targeted in customised ways.
  • Human resources: There is a demand for skills within organisation development and design, resourcing and talent development as well as employee engagement within the HR environment.
  • Survey research: High quality survey data is always needed by governments, state agencies, and businesses. Companies delivering this service seek sophisticated survey operations skills, including knowledge of data collection modes, survey design, survey completion behaviour, formatting, quality control, and distribution.
  • Business: Business and management careers now place increasing value on the capacity to apply behavioural insights to business challenges and to gather evidence using experimental methods.

Employability video

employability video promotion

Business engagement video

industry promotional video

Employability

By the end of the course, students will possess the following understanding and skills:

  • an ability to carry out complex statistics, design behavioural experiments and implement behavioural research methods;
  • a capacity to integrate the knowledge and understanding amassed throughout the course and apply this to successfully tackle substantive issues in business and policy;
  • an ability to use a conceptual understanding of complex conceptual, design and statistical issues to understand, critically evaluation and apply insights from emerging research in behavioural economics and related disciplines.

Alongside acquiring an in-depth knowledge of the concepts and methods of behavioural science, students future development and employability will benefit from a set of core skills that the course aims to foster. These include the ability to:

Written and oral communication skills

  • present arguments clearly and concisely both in writing and orally;
  • give a direct and concise answer to a question;
  • present both brief summaries that identify the key points and fuller treatments of a topic that are well structured;
  • present a balanced view of different opinions on an issue;
  • use suitable means of presenting arguments, e.g. visual aids in oral presentations, diagrams in written work;
  • contribute constructively to a group discussion;
  • communicate concisely to different audiences, including those with no academic training.

Analysis and problem-solving

The ability to:

  • deal with complex issues both systematically and creatively;
  • abstract and simplify in order to identify the essence of a problem;
  • analyse, reason and develop logical arguments;
  • identify what should be taken as given or fixed for the purpose of solving a problem;
  • set up and analyse a model;
  • marshal and evaluate evidence;
  • make sound judgements in the absence of complete data;
  • assimilate, structure and analyse qualitative and quantitative data;
  • think critically about the limits of any analysis;
  • draw policy conclusions and recognise the potential constraints on their implementation;
  • evaluate alternative strategies;
  • keep an open mind about different methodological approaches;
  • relate issues to a wider context;
  • think imaginatively and creatively.

Learning

The ability to:

  • search out relevant material;
  • frame and ask questions that elicit the information required;
  • synthesise relevant material;
  • learn independently;
  • make use of the services of libraries and other sources of help and information; 
  • continue to advance knowledge and understanding; 
  • develop new skills to a higher level. 

Self-management

The ability to:

  • work under pressure and meet deadlines; 
  • work methodically and manage time effectively; 
  • plan projects and prioritise tasks; 
  • set personal goals and evaluate personal performance; 
  • demonstrate self-direction and the capacity to work without supervision; 
  • take initiative and develop ideas independently. 

Computing and statistics

The ability to:

  • use information technology; 
  • use and interpret statistics.
© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
Portal Logon

Forgotten login?

×