Structure and content
The course includes six compulsory modules, two optional modules and a dissertation. The taught elements of the course run over two academic years. Masters students are then expected to carry out a Research Project, starting in October and ending in May, and to submit a 12,000-word Dissertation.
Delivery and assessment
Course materials will be delivered in a number of formats. The primary teaching materials are the original course contents presented in each of the modules. Each module is divided into a number of topics. This material will be available via Succeed, the University of Stirling's chosen online learning environment. All the topics for a module will usually be available at the start of each module. This content is originally produced material, written by the course team especially for this course. As well as core materials, module contents include reading lists of additional sources of information students can use to supplement their studying. Assessments include essays, project work, and reports.
You will be provided with detailed reading lists for each module. These will all contain core texts and suggestions for further reading and revised every year to ensure that they are up to date.
Students coming on the programme who wish to familiarise themselves with the basic concepts of public relations should read Tench, R., & Yeomans, L. (Eds.). (2009). Exploring public relations (2nd ed.). Harlow, Essex: Pearson Education Ltd.
We suggest that all students buy Heath, R. (Ed.). (2010). The SAGE handbook of public relations (2nd ed.). Thousand Oaks: Sage. This text covers a wide range of theory, research and practice in the field of public relations and will be of great use throughout the programme.
The timetable below is a typical example, but your own timetable may be different.
The first two years of the course run from October until May, with breaks at Christmas and Easter. During this time students are expected to complete four modules in Year 1 and four modules in Year 2 – a total of eight modules. The final seven months are devoted to the preparation of a 12,000-word Dissertation presenting an independent piece of research conducted by the student.
There is a three-day residential school every year and students are required to attend at least one during the course of their studies. It is estimated that around ten to twelve hours a week studying is required while studying a module.
Students on this course will study the following modules:
- Research for Dissertation (PREP81)
- Research and Evaluation for Practice (PREP82)
- Public Relations and Communication Management Theory (PREP85)
- Strategic Public Relations Planning (PREP86)
- Social Influence Theories (CMTP03)
- Organisational Communication and Communication Management (CMTP06)
Plus two of the following optional modules:
- Public Relations and Digital Media (PREP83)
- Health Campaigns (PREP84)
- International and Inter-cultural Communication and Global Public Relations (CMTP07)
- After completion of the taught modules students progressing to the MSc are expected to carry out their own Research Project and produce a 12,000-word Dissertation (PREP58)
Study abroad opportunities
No formal study abroad opportunites at present.