Media Management

Meeting an emerging need for specialist research and teaching on the media industries, the full-time Media Management programme focuses on the UK in a European and global context. It was the first programme of its kind in the UK, running successfully since 1993.

The online programme is modelled on its full-time counterpart and is designed to meet the needs of part-time students. Applications are particularly welcome from those employed in the media industries.

Programme Objectives

This MSc programme addresses issues faced by today’s media managers and lays emphasis upon the development of strategic thinking and analysis for a changing media environment.

Entrance Requirements

An upper second class Honours degree from a British Higher Education institution, or equivalent academic or professional qualification. Applications will also be considered from those with significant experience in the media but without the normal qualifications for entry. Candidates who lack formal qualifications but can satisfy the selector of their ability to undertake postgraduate study will also be considered.

English Language Requirements

If English is not your first language, you must provide evidence of your proficiency such as a minimum IELTS score of 6 (minimum 5.5 in each skill), or TOEFL: Listening 21, Reading 22, Speaking 23, Writing 21.

Funding

Bursaries are available. For information visit:
www.fmj.stir.ac.uk/applicants/postgraduate

Information on possible sources of funding

Modes of Study

Full-time: one year
Part-time (online learning): two and a half years

Programme Start Date

Full-time and part-time (online): September

Structure and Content

Full-time Programme:
Autumn semester core modules in the full-time programme are:

• Media Economics: Develops understanding of economic issues in the media industries.
  
• Research Methods: Develops your understanding of the approaches, techniques and skills for conducting research and examines the techniques used to collect, analyse and interpret data.

Plus two of:

• The Media Environment
• Public Communications Management
• Strategic Public Relations Planning
• Accounting and Finance
  

• Media Policy and Regulation: Examines key legislative and policy issues affecting the media industries and develops understanding of the evolution of regulatory policy.
• Strategic Management: Develops your ability to analyse an organisation’s current position, identify issues and formulate appropriate strategies.

• Media Rights
• Marketing Communications
• Conflict Resolution and Negotiation
• Public Relations Contexts

Online Learning Programme:
A set of detailed materials guide you through each module and a series of tasks keeps you abreast of recent developments in every subject. Through discussion forums and online correspondence, the programme takes a collaborative approach to learning, to build on the knowledge and experiences of both you and the staff.

Core modules in year one (autumn):

• Media, Culture, Society: Key theories and concepts concerning the media industries and their relationship to culture and society.
• Media Regulation and Policy: Examines key legislative and policy issues affecting the media industries and examines UK and EU regulatory policy.
• Marketing Communications: Provides a critical understanding of publicity as a commercial and cultural force.
  

Core modules in year two (autumn):

• Media Rights: Considers issues on international film and television rights, music and performing rights, intellectual property and the internet, sports broadcasting rights and media piracy.
• Research Methods: Develops your understanding of the approaches, techniques and skills required for media research.
  

Elective modules in year two (spring):

• Corporate Communications: This module examines the role of communication in organisations building on selected concepts and skills in corporate communications practice.
• Organisation and Management: Provides insight into organisation and management theory applied to the media industries.
• Media Finance: An interdisciplinary approach to demonstrate the link between media finance and other business functions.
  

Year three:12,000-word Dissertation

Delivery and Assessment

Assessment for the online programme is primarily through written assignments and may take the form of extended essays, case studies and reports. You will complete your degree by writing a 12,000-word dissertation on a topic of your choosing in consultation with a supervisor.

Timetable

Contact the School for information on your timetable and reading lists.

RAE Rating

Communication, Media and Cultures had 70 percent of its research rated as either ‘World-leading’ or ‘Internationally Excellent’ in the most recent Research Assessment Exercise (RAE).

Career Opportunities

Many of the students on the online learning programme are already in employment in the media and related industries.