Structure and content
The teaching year at Stirling is divided into two semesters, which run from mid-September to December, and from mid-February to the end of May. The Dissertation is then completed over the summer. Part-time students take the course over two years.
Delivery and assessment
The MLitt in Publishing Studies is delivered through interactive lectures, seminars, workshops (including sessions in the Publishing Computer Lab), and one-to-one teaching.
Assessment is based on a range of practical and academic activities, including the creation of a physical publishing product (a book, magazine or e-book), marketing plans, presentations, and a dissertation. Students have opportunities to undertake work experience and internships, and to go on industry visits and field trips. There is also a weekly series of visiting speakers.
The timetable below is a typical example, but your own timetable may be different.
Full-time students have three days of classes a week in Semester 1, and two or three in Semester 2 depending on module choices.
- Publishing Dynamics – This module investigates different market sectors, introduces concepts of publishing business, finance and intellectual property, and analyses current publishing trends and issues. It also explores job roles and publishing processes, equipping students with the skills and knowledge necessary to succeed in a publishing career.
- Editorial Practice and Content Creation: This module examines the processes by which publishing projects (including books, magazines, journals, and digital products) are conceptualised and created, including via market research and literary agents. It explores the management of authors and intellectual property resources, and editorial workflow, including practical skills of project management and text preparation (copyediting and proofreading).
- Marketing Management and Communications: This module introduces marketing theory and practical publishing examples in order to develop a range of strategies for effective promotion of publishing products, through traditional and digital media, including social networking. The module also explores the publishing supply chain and effective sales.
- Publishing Project: Each student will conceptualise a publishing project (a sample of a book, magazine, or digital publication), source text and images and then design and produce it. The project is accompanied by an analysis of the the issues that emerge in its creation. Work is supported with IT workshops on publishing and design software (including InDesign, Photoshop, Acrobat and the creation of EPubs). In addition, using the skills gained in Marketing, Management and Communications, students devise a marketing plan and accompanying marketing materials for a realistic and innovative launch strategy for their publishing project.
- Skills for Publishing Management: This optional module enables students to develop management skills crucial to publishing. Areas covered include strategic, operational, risk, financial and HR management.
- Digital: Process and Product: This optional module enables students to develop skills, understanding and aptitudes for digital publishing, its processes and products, including in compiling digital briefs, reviewing and evaluating digital products, management of social media and digital rights, understanding of e-business models and the digital economy, and deployment of analytics, keywords, SEO, metadata and XML.
- Publishing, Literature and Society: This optional module explores the interactions between contemporary and historical publishing and society, approaching topics including authorship, readership and the literary marketplace, censorship, wartime publishing, and publishing and diversity.
- Publishing in the Workplace: This optional module enables students undertaking work placements or internships to incorporate their workplace learning through critical reflection on their and their placement company’s activities and processes.
- International Publishing Management: This optional module introduces students to the global business of publishing, including growth strategies and financial management for publishing.
- Arts Research Training: This module enhances students’ employability skills, professional social media, online writing and editing skills, and research methods and research project development.
- Publishing Dissertation: This is an intensive piece of research on a topic of your choice relevant to publishing and approved by the Course Director. Work extends over both semesters and into the summer.