Postgraduate Research students

PhD project is on the impact of AI virtual influencers in the Marketing Industry, exploring how AI is changing the marketing game and affecting consumers, real human influencers, and marketeers

Joseph’s research, in partnership with the National Mining Museum Scotland, focuses on press coverage of coal famines in the 19^thand 20^th centuries, with a specific focus on role coverage played in bringing the politics of the coal industry into the public sphere

Xinyi Gao’s research is based on Chinese immigrant groups that have migrated to Scotland, and explores the media consumption habits of immigrant communities, as well as identifying trends and patterns regarding how immigrant audiences' media preferences are changing due to their experiences and cultural backgrounds.

Thesis examines the development of football in Scotland as an organised and regulated activity from 1824 to 1873. This 50 year timeframe commences with the formation of the first recorded football club at Edinburgh in 1824 and concludes with the institution of the Scottish Football Association and Scottish Football Union in 1873.

Thesis is entitled ‘Sports documentaries, gender, class and emotion: an autoethnography’

Tadeo’s PhD explores the discursive construction of nativism, authoritarianism and populism of populist radical right leaders across media settings

PhD is exploring the use of football-related sound archives for sports-based reminiscence with older people

Silja Eveliina Koivuniemi 

Reading the Margins: Investigating Reading Practices in Early Sixteenth-century Scotland

The central aim of this research is to understand how readers in early modern Scotland, interacted with and read the books, printed between 1495 and 1560, that they owned and/or that passed through their hands.

The research takes into consideration readers' interests but also how they wrote and uses palaeography to define the preferred script by readers/annotators in sixteenth-century Scotland.

Forging liminal identities through film: uncovering the man behind the scenes – a biography of Paul Eilers.

This study is concerned with establishing a comprehensive and authoritative biography through non-fiction biographical life writing and memoir of the South African actor/director/newsreader/radio presenter/producer, Paul Eilers (5 November 1944 – 28 June 2019). From a theoretical perspective, the study applies Victor Turner’s seminal Theory of Liminality (1992) to ascertain the development of fictional vs. factual identities, which oscillate between these realms.