The Sport Business Management course is designed to meet the sporting industry’s requirement for technically competent, customer oriented, commercially minded practitioners who have the flexibility and capability to apply their skills and knowledge in a variety of customer orientated environments, both for the domestic and the international market place. This will involve integrating sports science, management, professional and transferable skills. On graduation students will be able to apply sound analytical techniques - underpinning scientific principles and management skills - to the challenges faced by the sports-related industries.
You will experience a professionally focused curriculum delivered with the support of: 'real life' contexts and realistic sports-based working environments; an integrated learning experience facilitated through staff teams employing a variety of different delivery modes; opportunities to enhance and develop a range of relevant personal skills including problem solving, decision making and reflective skills; and engagement with a consultancy project, working with a sport business company to help solve a real-world business challenge.
Overall, the degree has a strong emphasis on management of sport business rather than managing different aspects of sport. It is unique in its approach to combining generalist management and business knowledge with the understanding of a particular sector. You not only study Sport Governance, Sport Policy and the Business of Sport, but study finance, project management, marketing and consumer experience within the very particular context of managing a Sport Business.
Highlights of the course include:
Studying for a degree means learning in different ways; managing your own time; conducting research; mastering new computer skills. We have the facilities and advice on hand to help you do all this - and do it well.
Of the many reasons students come to Stirling, such as academic reputation and research standards, one factor is always cited: the outstanding beauty of the University's Stirling campus. View our online films to get a picture of what it's like to live and study on our beautiful campus.
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SQA Higher: ABBB - one sitting. AABB - two sittings. GCE A-level: BBB IB Diploma: 32 points.
SQA Adv. Higher: ABB GCE A-level: ABB IB Diploma: 35 points.
HNC/HND: Year one minimum entry Scottish HNC/D - Bs in graded units English, Welsh and NI HNC/D - Merits and Distinctions.
Mathematics Standard Grade (3), National 5 (C),Intermediate 2 (C), GCSE (C) or equivalent.
If examinations are taken over two sittings, or there are repeats or upgrades, the entrance requirements may be higher.
INTO University of Stirling offers an International Foundation programme for those international students who do not meet the required academic and English-language criteria. These courses offer a route to study at the University of Stirling through an excellent teaching and learning experience located in the high-quality study facilities on campus.
Successful completion of the International Foundation in Business, Finance, Economics and Marketing to the required standard provides direct entry to year two of this degree.
If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
More information on our English language requirements
If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.
|Overseas students (non-EU)||£ 11,555|
|Scottish and EU students||£ 1,820.00|
|Students from the rest of the UK||£6,750 per year for a maximum of 4 years|
|Overseas students (non-EU)||£11,845.00|
|Scottish and EU students||£1,820.00|
|Students from the rest of the UK||£6,750.00 per year for a maximum of 4 years|
|Overseas students (non-EU)||£12,140.00|
|Scottish and EU students||£1,820.00|
|Students from the rest of the UK||£9,250.00 per year for years 1 to 3
Please note: Scottish and EU students can apply to the Students Award Agency for Scotland (SAAS) to have tuition fees paid by the Scottish government. Students from the rest of the UK can apply for financial assistance, including a loan to cover the full cost of the tuition fees, from the Student Loan Company.
You should expect to pay fees for every year you are in attendance and be aware fees are subject to revision and may increase annually. Students on programmes of study of more than one year should take this into account when applying.
Please note there is an additional charge for the conferral of your degree. This will be charged at the rate applicable when you complete your studies. View more information
Find out about the cost of living for students at Stirling
Find information on paying fees by instalments
There are three key components to the Sport Business Management course: sport management and technical expertise; business enterprise; and market awareness. Each of these components is represented throughout the course, creating a unique balance between the generic business study elements and the more tightly industry-focused sports, leisure and coaching science-based modules.
Years 1 and 2 are designed to provide you with a broad grounding in the subjects of business, management and sports studies within the global environment. You will study one core module per semester, leaving the flexibility to choose from a range of options from across the University of Stirling Management School and wider University.
Years 3 and 4 provide you with theory and applications of sport business management including: policy; governance; marketing; managing the consumer experience; and financial/business modelling. You will engage with two core modules per semester and choose an elective per semester from across the Management School. In the final year, there is the option to work on an individual project or to work as a group and engage with an organisation on a consultancy project.
You will have numerous opportunities to develop appropriate work-related skills at every stage of your studies, culminating in the Professional Development and Practice module in Semester 8 which helps you prepare for entering the workplace.
The Sport Business Management course is delivered by leading academics working in the fields of Sport and Business. There is a variety of delivery methods; ranging from lecture-style presentations to small group interactive sessions.
Assessment is designed to engage you in thinking about the real-world challenges that Sport Businesses encounter. Ranging from reflective essays, business reports and group work challenges, each assessment offers the opportunity for students to display their developing skills as future business leaders.
This course is offered on a full-time or part-time basis.
The timetable below is a typical example, but your own timetable may be different.
Each module (3 each semester), is likely to have a total of 30-40 contact hours (the norm being: 22 lectures and 8 seminars), which would normally equate to 2 lectures and 1 seminar per week, per module. The timetable will vary subject to choice of non-core modules.
|Year||Semester||Subject 1||Subject 2||Subject 3|
|1||1||The Global Business Environment: An Introduction||Introduction to Sports Studies 1||Any module|
|2||The Management Challenge: An Introduction||Introduction to Sports Studies 2||Any module|
|2||3||Fundamentals of Business & Management||Sports Studies – Issues and Concepts||Any module|
|4||Operations Management||The Historical Development of Sport||Any module|
|3||5||Managing the Consumer Experience||Sports Policy||Financial & Business Modelling (Sports)|
|6||Developing Sustainable Events||Managing the Business of Sport||Project Management (Sports)|
|4||7||Sport Governance||Sport Marketing||Work-based Project – Sports Management|
|8||Professional Development & Practice||Work-based Project – Sports Management|
In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.
The reputation of our research at the University of Stirling Management School was recognised in the 2014 Research Excellence Framework (REF), where the School was placed in the UK’s top 25 institutions for Business and Management, out of 101 business schools. In Scotland, the School was ranked in the top five. 64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigour and we were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.
Teaching provision in Business and Management has been assessed by the Scottish Funding Council and rated as ‘highly satisfactory’.
The University of Stirling welcomes applications from all countries.
On graduation, you will be able to apply sound analytical techniques, underpinning scientific principles and management skills to the challenges faced by the sports related industries. There are many opportunities across a range of sport business organisations, including project management of sporting events or management of a retail sport business.