Retail Marketing (Singapore)

Study Retail Marketing in Singapore and graduate with a University of Stirling degree

Retailing is a very large and diverse industry that contributes significantly to the overall economy, as well as something that we as consumers experience regularly as part of our everyday lives. In 2008, the Singapore retail industry registered some $26.2 billion in sales revenue and accounted for 1.4% the country’s GDP. Moreover, the industry employs over 100,000 people in approximately 19,000 establishments.

In recent years, retailers have had to deal with increased levels of competition, the growth of the Internet, new forms of technology and consumers that are looking for better value together with higher quality service. As a result, retailers require professionally well-trained managers with the necessary skills to tackle and meet these challenges.

For these reasons, the Bachelor of Arts (Hons) Retail Marketing course has been developed and awarded by the University of Stirling, Scotland. Offered at Singapore Institute of Management (SIM), this two-year full-time or part-time course is for qualified applicants working or intending to work in the retail industry.

Entrance requirements

All applications are considered on a case-by-case basis.

Those with the following qualifications will be given advanced standing and are eligible to apply for direct entry into Year 3 of the Bachelor of Arts (Hons) Retail Marketing.

Institution Programme

Nanyang Polytechnic

  • Diploma in Marketing
  • Diploma in Business Management with Retail Management
  • Diploma in Business Management with Supply Chain Management
  • Diploma in Business Management with CRM

Temasek Polytechnic

  • Diploma in Business (Marketing Elective)
  • Diploma in Marketing
  • Diploma in Retail Management
  • Diploma in Apparel Design and Merchandising

Ngee Ann Polytechnic

  • Diploma in Business Studies (Marketing)
  • Diploma in Business Studies (Service Management)
  • Diploma in Business Studies (Marketing Communications)
  • Diploma in Mass Communications

Singapore Polytechnic

  • Diploma in Business Administration with Marketing Management Option

Workforce Skills Qualification (WSQ)

  • Diploma in Retail Management and
  • Five GCE ‘O’ level passes or equivalent (including English Language) and
  • Working experience at a senior managerial position in the retail industry and
  • Evidence of other academic and/or work-based learning


  • Diploma in Fashion Merchandising & Marketing

English language skills

If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

Course contact

See Leng Ng University of Stirling

Course Director

Dr Jonathan Elms

Find out more

Application procedure

To apply for the Singapore Institute of Management (SIM)’s academic courses, please download a copy of the application form from SIM GE’s website,

Degree course

The Bachelor of Arts (Hons) Retail Marketing course is structured to ensure that core advanced modules in Retailing and Marketing are studied.

You will take the following modules:

  • Retail Operations
  • Understanding Consumers
  • Marketing Research
  • Retail Logistics
  • Retail Buying
  • Marketing Strategy
  • Human Resource Management
  • Location Strategy in Retailing
  • Marketing Communications
  • Retail Marketing Dissertation

Some of the topics covered in the modules include:

  • Retailers’ Responses to Changes within the External Environment
  • Marketing in Supply Chain Networks
  • Different Retail Formats
  • Managing Change
  • The Impact of the Internet for Retailers and Shoppers
  • Shopping Behaviour and Consumption Choices
  • The Cultural Challenge of Internationalisation
  • Customer Service Issues within Retail Operations
  • Designing an Effective Store Layout
  • Effective Buying and Merchandising Strategies
  • Managing Employees
  • Retail Planning Policy

View full module descriptions

Module titles

Year 1 (Semester 5 and 6)

  • Retail Operations
  • Understanding Consumers
  • Marketing Research
  • Marketing Strategy
  • Retail Buying
  • Retail Logistics

Year 2 (Semester 7 and 8)

  • Marketing Communications
  • Human Resource Management
  • Location Strategy in Retailing
  • Retail Marketing Dissertation

Teaching and assessment

The course is offered on a full-time or part-time (flexible) basis over a two-year period. A structured curriculum of nine modules is delivered by faculty from the University of Stirling and supported by local tutors over two semesters per year. Classes are conducted in the day and/or during the evenings and at weekends.

Each module will comprise of 25 hours of lectures and 15 hours of tutorials.

Reading list

Although a detailed reading list is provided to students at the beginning of each module, the following are suggested text:

  • Berman, B. & Evans, J. R. (2007), Retail Management: A Strategic Approach, FT/Prentice Hall
  • Dawson, J. Findlay, A. & Sparks, L. (eds.), (2008), The Retailing Reader, Routledge.
  • De Wit, B. & Meyer, R. (2010), Strategy: Process, Content, Context: An International Perspective (4th Edition), South-Western Cengage.
  • Fernie, J. & Sparks, L. (eds), (2009), Logistics & Retail Management (3rd Edition), Kogan Page.
  • Freathy, P. (2003), The Retailing Book: Principles and Applications, FT/Prentice-Hall
  • Solomon, M. Bamossy, G. Askegaard, S. & Hogg, M. (2010), Consumer Behaviour (4th Edition), FT/Prentice Hall

Example timetable

The timetable below is a typical example, but your own timetable may be different.

Semester Module 1 Module 2 Module 3
Semester 5 Retail Operations Understanding Consumers Marketing Research
Semester 6 Marketing Strategy Retail Buying Retail Logistics
Semester 7 Marketing Communications Human Resource Management Location Strategy in Retailing
Semester 8 Retailing Marketing Dissertation Retailing Marketing Dissertation

Timetabled classes typically take the form of lectures, workshops and seminars. Lectures and briefing sessions are intended primarily to provide you with background information (sometimes working through examples and case studies), and a starting point and guide to further reading.  Workshops and seminars are held in small groups and involve group and individual tasks, active discussion and debate. These sessions are designed to enable you to develop both intellectual and practical skills.

There is an exam period at the end of each semester. While exams do form part of the assessment for most modules, no module is assessed exclusively by examination (usually exams account for 50 percent or less of the final grade).

The Stirling Bachelor of Arts (Hons) Retail Marketing course is one of the very few undergraduate retail degrees offered by a research-led UK university. The course is unique as it is delivered and co-ordinated by University of Stirling faculty in Singapore who are supported by a number of select local tutors.

The course is the only undergraduate retail course to attract Workforce Development Agency support and endorsement.

Our faculty is very well respected and are considered to be experts in their respective fields. In other words, our faculty does not simply follow and teach developments in academic retail research: it sets the agenda.

The Institute for Retail Studies (IRS) has been operating in Singapore since 1989 and has worked closely with the retail industry and the trade boards. Many members of the IRS’ faculty have over 20 years of experience of teaching in SE Asia and Singapore.

Study abroad

You may spend Semester 7 studying at the University of Stirling campus. Students take the same modules at the Stirling campus as they would in Singapore. This is an invaluable opportunity for students to experience and become immersed in British culture, and to add value to their educational learning experience through a firsthand appreciation of the different domestic and international activities undertaken by retailers and marketers.


The Institute for Retail Studies (IRS) at the University of Stirling was established in 1983 to act as a focus for the academic and applied study of the retail industry. It is now one of Europe’s largest university-based retail institutes.

The IRS faculty have established an international reputation for research and teaching excellence in their field.  The IRS was described as a ‘Centre of Excellence’ by the DTI in 2000 and in December 2008 the sub-group of the Research Assessment Exercise (RAE) described the University’s research into retailing as ‘World Leading’.


The aims of the Institute for Retail Studies are to:

  • Act as a centre for and to carry out academic and applied research into the retail industry;
  • Provide a resource base for academic and industry-based researchers;
  • Be involved directly in teaching students about the operation of retailing and processes within the industry;
  • Provide management development services allowing the dissemination of academic research and global best practice to professional management in the retail industry;
  • Create links and contacts with similar institutes in other countries;
  • Foster and extend links between the University sector and the retail industry.

Academic strengths

The Institute for Retail Studies was established in 1983 to act as a focus for the academic and applied study of the retail industry. It is now one of Europe’s largest University based retail institutes and has developed a reputation for offering a range of high quality education and training courses to the retail sector as well as undertaking research of an international standard.

The wide-ranging experience of the Institute for Retail Studies faculty helps to ensure that the Bachelor of Arts (Hons) Retail Marketing course is practical and up to date with trends in the retail industry, as well as emphasising the specific skills valued by employers.

Our students

Michelle's Story Student News article published in the SIM Global Education Newsletter by Ms Michelle Ooi.


News clippingStudent News feature of Ms Quek Kai Lin published in Singapore local press: 19 March 2013

At University of Stirling, we were taught modules that are relevant and which helped to put us in good stead for our careers. I found myself able to apply many things that I have learnt from the various topics and case studies discussed during class at my workplace, and having benefited also from the several field trips to major retailers’ sites and learning about their operations. The course provided at University of Stirling indeed has been a comprehensive one, where our lectures are conducted by esteemed professors and we also often have seasoned industry players coming in as guest tutors to share with us their real-life experiences. This makes learning all the more meaningful, because we were able to relate to what was being taught better. The two years at the University have certainly been most rewarding, and I would definitely recommend it to anyone who is keen on pursuing a career with the retail industry.

Tan Ling Ta

The Retail Marketing degree does not just benefit me greatly, it has also laid a strong foundation for my career path in the retail industry. The modules taught were all very in-depth and relevant. Hence, when I first joined the industry, I did not face any difficulties in understanding and applying what is required to my daily work. This course has widened my horizon in the retail world, and has also given me greater opportunities in my career advancement. This course will be a perfect platform for people who are interested to learn all about the exciting world of retail.

Cecilia Low

Our Staff

Course Director profile

Dr Jonathan Elms joined the Institute for Retail Studies in September 2007. He holds a BSc (Hons) Marketing, MSc Management and PhD in Marketing from Lancaster University Management School. He is also a member of the European Association for Education and Research in Commercial Distribution (EAERCD), the European Institute of Retailing and Services Studies (EIRASS), and the American Collegiate Retailing Association (ACRA).

Jonathan's research interests fall under the umbrella of retailing and consumer behaviour. More specifically, this includes retail change (particularly in relation to consumer choice and public policy debates), everyday consumption practices, and shopping spaces and places.

94% of our students are in employment or further study within six months of graduating (Destination of Leavers from Higher Education, 2012/13).

Career opportunities

Where are our graduates now?

To provide you with an indication as to what you can do with your Retail Marketing degree, graduates entering into employment have, in the past, been successfully recruited to the following positions:

  • Graduate Trainee Manager, Sainsbury’s
  • Trainee Buyer, Tesco
  • Account Executive, Good Creative
  • Customer & Marketing Co-ordinator, Admail Group
  • Visual Merchandiser, Topshop
  • Graduate Trainee Area Manager, Aldi
  • Fashion Buyer, Tesco
  • Commercial Manager, East Stirlingshire Football Club
  • Graduate Management Scheme, Marks & Spencer
  • Assistant Manager, New Look


Singapore Workforce Development Agency (WDA) Scholarships (90% of the course fees)

To support the development of talent in the management and leadership of the retail industry, WDA is offering a number of scholarships to Singapore citizens who fulfil the following conditions under the programme:

  • Workers currently employed in the retail industry and seeking to upgrade their skills.
  • Workers currently employed in industries other than retail industry but seeking to acquire new skills and switch careers to the retail industry.
  • Workers seeking to enter the retail industry.

All applicants for scholarships will be required to apply on a separate form and will be assessed by a selection committee.  Individuals may be required to attend an interview. Scholarships will be awarded on merit.

All Scholarship recipients have to complete and pass the course and will have to be committed to work in the retail industry for two years upon completion. Scholarship recipients are obliged to submit all evaluation forms required by Singapore Institute of Management Pte Ltd (SIM) during the completion of the course.

Please note: Scottish and EU students can apply to the Students Award Agency for Scotland (SAAS) to have tuition fees paid by the Scottish government.

Please note: Students from the rest of the UK can apply for financial assistance, including a loan to cover the full cost of the tuition fees, from the Student Loan Company.

Retail Marketing (Singapore)
  • Degree award BA (Hons), BA
  • Type Part-time, Full-time, Campus based
  • Start date August
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