Semester 1 and 2 (year 1) are designed to provide a solid background in business-related and management-oriented modules. The first year is aimed at introducing our marketing students to the current global business landscape, its shifting nature and subsequent challenges. These modules revolve around contemporary industrial and theoretical issues relating to general management, marketing, human resources and organisations.
The second year (Semester 3 and 4) aims at furthering students’ understanding on fundamental marketing concepts. It considers the importance and impact of marketing as a discipline not only to the business world but also society at large.
Year 3 looks into consumers and their behaviours as well as the retailing process including supply chain and logistic issues (how to get a product/service from a production point to a consumption point). Elective modules are also offered drawn on particular sectors and contemporary marketing cases.
In year 4, students will undertake a Marketing and Retail Consultancy project which has been purposefully designed to engage students with ‘live’ marketing practice, develop their ‘marketer’ skills, and lead them to dissertation.
The core modules include:
- The Global Business Environment: An Introduction
- The Management Challenge: An Introduction
- Fundamentals of Marketing
- Marketing, Ethics and Society
- Understanding Consumers
- Strategic Management
- Understanding Supply Chains
- Marketing and Retail Consultancy Project
- Professional Development and Practice
- Marketing Dissertation
You will have numerous opportunities to develop appropriate work-related skills at every stage of your studies, culminating in the Professional Development and Practice module in Semester 8 which helps you prepare for entering the workplace.
As part of the research for her dissertation, Amber Beveridge has been using in-house facilities to carry out some taste tests for her undergraduate Marketing dissertation working title “Bottled vs Tap, the effects of branding on consumer buying behaviour”.
Some of the options include:
- Leisure Management and Consumption
- Sport Marketing
- Retail Operations
- Branding and Communications
Teaching and assessment
Teaching is by lectures, seminars and workshops, employing a variety of approaches. Assessment is typically based upon an equal combination of coursework and examinations taken each semester. Some modules may involve the use of computer-based simulations or the chance to deal with real-world marketing problems undertaken for client organisations. Honours candidates in most courses will also have the opportunity to undertake research, leading to the submission of a dissertation in the final year.
In addition to Single Honours Marketing, the subject can be studied in combination with many other subjects.
|Film and Media||PN35|
|Human Resource Management||NN65|
|International Management Studies||N2R9|
(For a Combined Honours degree the higher entrance requirements of the subjects usually apply.)