Marketing is about creating and sustaining mutually satisfying exchanges of value between an organisation and its customers and, as such, is both a function in organisations and a way of thinking about business.
Stirling is one of a small number of universities in the UK that offers Single Honours as well as Combined Honours degrees in Marketing, offering a range of core and optional modules. The teaching options available reflect the specialist expertise of staff who have an active interest in particular topic areas which contributes to the contemporary international perspective of the degree courses.
The Institute for Social Marketing was launched in a joint venture with the Open University.
IB Diploma with a total of 32 points.
HNC or HND with Bs in graded units.
Access courses and other UK/EU and international qualifications are also welcomed.
A-levels or Advanced Highers ABB to include Business Studies/Management.
Scottish HND in relevant subjects with Bs in graded units.
Applicants with an HND in Business or Retailing will be considered on an individual basis with a good academic profile, including relevant Marketing units.
General entrance requirements apply.
International students can study our Undergraduate Certificate if they do not possess the necessary entrance requirements to be admitted directly to the first year of an undergraduate degree course.
If examinations are taken over two sittings, or there are repeats or upgrades, the entrance requirements may be higher.
English Standard Grade (2), Intermediate 2 (C), GCSE (C) or equivalent. Applicants with English Standard Grade (3) will also be considered, although alternative entry conditions may be made in this case.
Mathematics Standard Grade (3), Intermediate 2 (C), GCSE (C) or equivalent.
Modes of study
Full-time (three modules per semester). Part-time (one or two modules per semester). February entry also available.
Find out more
You will take Marketing plus two other subjects in Year 1.
Semesters 1 – 3
You will take three modules in Business and Management alongside students from Business Studies, Human Resource Management and Management Science.
These modules are designed to give you some familiarity with general principles of industry, management, marketing, human resources and organisation.
Semesters 4 – 8
The course provides a sequence of core modules along with a stimulating spectrum of optional specialisms drawn from current marketing activities.
The core modules include:
- Introduction to Marketing
- Understanding Consumers
- Marketing Research
- Marketing Strategy
- Marketing Decisions
- Marketing Dissertation
Some of the options include:
- Creative Direct and Database Marketing
- International and Export Marketing
- Marketing Communications
- Brands and Branding
- Retail Studies
- Services Marketing
- Sports Marketing
View full module descriptions
Teaching and assessment
Teaching is by lectures, seminars and workshops, employing a variety of approaches. Assessment is typically based upon an equal combination of coursework and examinations taken each semester. Some modules may involve the use of computer-based simulations or the chance to deal with real-world marketing problems undertaken for client organisations. Honours candidates in most courses will also have the opportunity to undertake research, leading to the submission of a dissertation in the final year.
In addition to Single Honours Marketing, the subject can be studied in combination with many other subjects.
Marketing can be studied with:
|Film and Media
|Human Resource Management
|International Management Studies
(For a Combined Honours degree the higher entrance requirements of the subjects usually apply.)
Where are our graduates now?
Marketing graduates are currently working in 23 countries around the world including: Canada, South Africa, Australia, Switzerland, Japan, Singapore, Botswana, Russia, Austria, USA, Germany and Taiwan. Marketing graduates are currently contributing to the performance of the following organisations:
- Rolls Royce
- Royal Bank of Scotland
- Intercontinental Hotels Group
- Addidas (UK)
- The Emirates Group
- Proctor & Gamble
- Scottish Media Group
- Hewlett Packard
- Lloyds Banking Group
To provide you with an indication as to what you can do with your Marketing degree, graduates entering into employment in the past two years are currently working as:
- Account Executive, Beattie Communications
- Digital Marketing Manager, Tesco Bank
- Marketing & Sales Executive, Scottish Media Group
- Project Executive, BI Worldwide Europe
- UK Retail Marketing Graduate Programme, RBS
- Sales & Services Assistant, Intelligent Finance
Building on that foundation, alumni of Stirling’s Marketing degree who graduated between five and ten years ago have since advanced into some of the following positions:
- Marketing Strategy & Planning Manager, Proctor & Gamble
- Brand Manager, Nestle
- Campaign Manager – Customer & Brand, Scottish Widows
- Fund Marketing Executive, Prudential
- Digital Marketing Consultant, Brightfire
- Media Planner, Initiative Media
- Capital Markets Professional, RBS Greenwich Capital
- Premium Sales Co-ordinator, Arsenal F.C.
Some of our more established alumni are currently leading and shaping marketing strategy across many different sectors – here is an example of how a few former Stirling Marketing students have advanced in their careers:
- Marketing & Sales Director, Denman International Ltd
- Head of Marketing, Cineworld
- Director of Strategy & Development, Addaction
- CRM Transformation Manager, Accenture
- Senior Buyer, Wickes DIY
- Commercial Manager (Scotland), Allied Bakeries
- Director (Global Product Communication), Convergys Ltd
- Managing Director/CEO of their own firm
Graduating with a degree in Marketing does not necessarily mean that you have to progress into a career in that field. A Marketing degree is a solid foundation upon which to base a career in a variety of different fields, as is shown by some of the potentially less obvious roles that our Marketing graduates are currently employed as:
- Procurement Consultant, Lloyds Banking Group
- Recruitment Consultant, HSA Healthcare
- Editor, Korea Herald
- Solicitor, Hill Dickinson LLP
- Chief Financial Officer, Standard Chartered Bank
- Community Fundraiser, Marie Curie Cancer Care