Study Marketing and graduate with a university degree

Stirling Management School's exceptional performance in REF 2014 has resulted in a coveted place among the UK's top 25 institutions for Business and Management, out of 101 Business School.

Marketing is often considered by the general public to be ‘advertising’, ‘marketing research’ or ‘sales promotion’. While these are visible elements of a marketing strategy, the aim of marketing is to identify customers who will be most interested in consuming the brands, products or services of an organisation. Satisfying and/or keeping these customers in the short and longer-term are key to success.

Stirling is one of a small number of universities in the UK that offers Single Honours as well as Combined Honours degrees in Marketing, offering a range of core and optional modules. The teaching options, such as Branding and Communications or Multi-Channel Retailing, reflect the specialist expertise of staff that have an active interest in particular topic areas which contributes to the contemporary international perspective of degree courses.


Entrance requirements

Four-year Honours degree

SQA Higher:
BBBB - one sitting.
ABBB - two sittings.

GCE A-level:

IB Diploma:
32 points.

Three-year Honours degree

SQA Adv. Higher:

GCE A-level:

IB Diploma:
35 points.

Other qualifications

Year one minimum entry
Scottish HNC/D - Bs in graded units
English, Welsh and NI HNC/D - Merits and Distinctions.
Advanced entry
Advanced entry may be possible with an HNC/D in a related subject. Please consult our Advanced Entry pages for more information.

Access courses:
Access courses and other UK/EU and international qualifications are also welcomed.

Additional information

General entrance requirements apply
Mathematics Standard Grade (3), National 5 (C), Intermediate 2 (C), GCSE (C) or equivalent.

If examinations are taken over two sittings, or there are repeats or upgrades, the entrance requirements may be higher.

INTO University of Stirling offers an International Foundation programme for those students who do not meet the required criteria. This course offers a route to study at University of Stirling through an excellent teaching and learning experience located in the high-quality study facilities on campus. Successful completion of the International Foundation in Business, Finance, Economics and Marketing to the standard required provides guaranteed progression to this degree.

English language skills

If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

Modes of study

Full-time (three modules per semester).
Part-time (one or two modules per semester).
January entry also available - see semester dates

Course contact

Dr Dimitrios Kolyperas University of Stirling
+ 44 (0) 1786 467325

Find out more

Degree course

Semester 1 and 2 (year 1) are designed to provide a solid background in business-related and management-oriented modules. The first year is aimed at introducing our marketing students to the current global business landscape, its shifting nature and subsequent challenges. These modules revolve around contemporary industrial and theoretical issues relating to general management, marketing, human resources and organisations.

The second year (Semester 3 and 4) aims at furthering students’ understanding on fundamental marketing concepts. It considers the importance and impact of marketing as a discipline not only to the business world but also society at large.

Year 3 looks into consumers and their behaviours as well as the retailing process including supply chain and logistic issues (how to get a product/service from a production point to a consumption point). Elective modules are also offered drawn on particular sectors and contemporary marketing cases.

In year 4, students will undertake a Marketing and Retail Consultancy project which has been purposefully designed to engage students with ‘live’ marketing practice, develop their ‘marketer’ skills, and lead them to dissertation.

The core modules include:

  • The Global Business Environment: An Introduction
  • The Management Challenge: An Introduction
  • Fundamentals of Marketing
  • Marketing, Ethics and Society
  • Understanding Consumers
  • Strategic Management
  • Understanding Supply Chains
  • Marketing and Retail Consultancy Project
  • Professional Development and Practice
  • Marketing Dissertation

You will have numerous opportunities to develop appropriate work-related skills at every stage of your studies, culminating in the Professional Development and Practice module in Semester 8 which helps you prepare for entering the workplace.

As part of the research for her dissertation, Amber Beveridge has been using in-house facilities to carry out some taste tests for her undergraduate Marketing dissertation working title “Bottled vs Tap, the effects of branding on consumer buying behaviour”.

Some of the options include:

  • Leisure Management and Consumption
  • Sport Marketing
  • Retail Operations
  • Branding and Communications

View full module descriptions

Teaching and assessment

Teaching is by lectures, seminars and workshops, employing a variety of approaches. Assessment is typically based upon an equal combination of coursework and examinations taken each semester. Some modules may involve the use of computer-based simulations or the chance to deal with real-world marketing problems undertaken for client organisations. Honours candidates in most courses will also have the opportunity to undertake research, leading to the submission of a dissertation in the final year.

Combined degrees

In addition to Single Honours Marketing, the subject can be studied in combination with many other subjects.

Marketing can be studied with:
CourseUCAS Code
Accountancy NN45
Business Studies MN25
Economics NL51
Film and Media PN35
French N5R1
Human Resource Management NN65
Law MN15
Psychology CN85
Spanish N5R4
Sports Studies NC56
International Management Studies N2R9

(For a Combined Honours degree the higher entrance requirements of the subjects usually apply.)

Related degrees

Study abroad

You may spend Semester 6 studying abroad under the ERASMUS European exchange programme, or exchanges administered by the University’s Study Abroad Office to destinations in the USA, Canada, Australia, Asia and various European countries.

Students who wish to combine languages with their Marketing degree may take the International Management Studies degree, where it is possible to spend up to two years in Europe.


Top 25 in the UK for Business and Management Research

The reputation of our research at Stirling Management School was recognised in the 2014 Research Excellence Framework (REF), where the School was placed in the UK's top 25 institutions for Business and Management, out of 101 business schools.  In Scotland, the School was ranked in the top five.  64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigour and we were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.

Our students

At least 94% of our graduates are in work or further studies within six months of graduating.  Many of our alumni are now working in leading organisations across the world.

Here is  what some of our alumni have to say about their experiences at the University of Stirling Management School and life after graduation.



Our Staff

Marketing at Stirling is a core component of the Stirling Management School. The marketing staff are responsible for research and education in marketing across the School. Currently one of four divisions in the Stirling Management School, the Marketing and Retail group comprises currently four Professors, two Senior Lecturers, four Lecturers and two Early Career Fellows as well as a number of research assistants. 

In addition to this core staff in marketing, colleagues work closely with researchers in the Institute for Retail Studies as well as elsewhere in the School and across the University. A cadre of international PhD students are supervised directly in the Marketing and Retail Division through the School’s and the University’s Graduate School.

Staff List

94% of our students are in employment or further study within six months of graduating (Destination of Leavers from Higher Education, 2012/13).

Career opportunities

Where are our graduates now?

Stirling Marketing graduates are currently working in 23 countries around the world including: Canada, South Africa, Australia, Switzerland, Japan, Singapore, Botswana, Russia, Austria, USA, Germany and Taiwan. Marketing graduates are currently contributing to the performance of the following organisations:

  • Rolls Royce
  • Next
  • Royal Bank of Scotland
  • BBC
  • Nestle
  • Intercontinental Hotels Group
  • Addidas (UK)
  • Heineken
  • The Emirates Group
  • Dell
  • Proctor & Gamble
  • Scottish Media Group
  • Hewlett Packard
  • Diageo

To provide you with an indication as to what you can do with your Marketing degree, graduates entering into employment in the past two years are currently working as:

  • Account Executive, Beattie Communications
  • Digital Marketing Manager, Tesco Bank
  • Marketing & Sales Executive, Scottish Media Group
  • Project Executive, BI Worldwide Europe
  • UK Retail Marketing Graduate Programme, RBS
  • Sales & Services Assistant, Intelligent Finance

Building on that foundation, alumni of Stirling’s Marketing degree who graduated between five and ten years ago have since advanced into some of the following positions:

  • Marketing Strategy & Planning Manager, Proctor & Gamble
  • Brand Manager, Nestle
  • Campaign Manager – Customer & Brand, Scottish Widows
  • Fund Marketing Executive, Prudential
  • Digital Marketing Consultant, Brightfire
  • Media Planner, Initiative Media
  • Capital Markets Professional, RBS Greenwich Capital
  • Premium Sales Co-ordinator, Arsenal F.C.

Some of our more established alumni are currently leading and shaping marketing strategy across many different sectors – here is an example of how a few former Stirling Marketing students have advanced in their careers:

  • Marketing & Sales Director, Denman International Ltd
  • Head of Marketing, Cineworld
  • Director of Strategy & Development, Addaction
  • CRM Transformation Manager, Accenture
  • Senior Buyer, Wickes DIY
  • Commercial Manager (Scotland), Allied Bakeries
  • Director (Global Product Communication), Convergys Ltd
  • Managing Director/CEO of their own firm

Graduating with a degree in Marketing does not necessarily mean that you have to progress into a career in that field.  A Marketing degree is a solid foundation upon which to base a career in a variety of different fields, as is shown by some of the potentially less obvious roles that our Marketing graduates are currently employed as:

  • Recruitment Consultant, HSA Healthcare
  • Editor, Korea Herald
  • Solicitor, Hill Dickinson LLP
  • Chief Financial Officer, Standard Chartered Bank
  • Community Fundraiser, Marie Curie Cancer Care

Stirling Management School’s Careers Mentoring Scheme

The Careers Mentoring Scheme is open to all Year 3 and Year 4 students across Stirling Management School.  Mentoring is widely recognised as an effective tool for enhancing your career prospects and of ensuring informed choice, and this scheme is designed to provide additional support as you progress through your studies, as well as preparing your for progression into your desired professions. Mentors are all former students of Stirling Management School who know what it is like to be unsure about your future career plans. They are keen to pass on tips relating to potential careers and applying for jobs.

The benefits of the scheme include:

  • Improving your employability skills
  • Building your confidence and self-esteem when applying for jobsSearching and applying for suitable jobs, writing CVs, interview skills
  • Providing an insight into the world of work and a particular industry

For more information, and to discover other ways in which our alumni get involved, click here

Internship – What they are and why you should consider doing one?

An internship is an opportunity offered by an employer to students (or interns) over a fixed period of time, which enables the student to gain practical experience. The Career Development Centre has details of internships available around the world with large private sector organisations, as well as opportunities with smaller local businesses which are promoted through both the Third Sector Internship Scheme, the Saltire Foundation, and our very own Stirling Internship Programme.  As a student, you will automatically be registered onto the University’s Vacancy & Events System which means that you will receive regular updates regarding new opportunities as they become available.

Six reasons why you should consider an internship:

  1. Boost your CV and stand out from the crowd in order to have an edge in the graduate job market.
  2. Make professional connections which may lead to the offer of a job upon graduation.
  3. Test your career choices – internships can ease your transition into future careers or alternatively, help you decide that you don’t want to work in that area after all.
  4. ‘Real world’ business experience, enabling you to put theory into practice.
  5. Develop transferable skills such as communication, team working, problem-solving, decision-making, initiative and creativity.
  6. Help fund your studies by earning a full-time salary during the vacation periods.


Find out more about the Internships, which our Management School students have undertaken here:

Fees 2016/7

Overseas students (non-EU) £ 11,555.00
Scottish and EU students TBC
Students from the rest of the UK £6,750 per year for a maximum of 4 years


Fees 2015/6

Overseas students (non-EU) £ 11,275.00
Scottish and EU students £ 1,820.00
Students from the rest of the UK £6,750 per year for a maximum of 4 years


Please note: Scottish and EU students can apply to the Students Award Agency for Scotland (SAAS) to have tuition fees paid by the Scottish government.

Please note: Students from the rest of the UK can apply for financial assistance, including a loan to cover the full cost of the tuition fees, from the Student Loan Company.

  • Degree award BA, BA (Hons)
  • UCAS Code N500
  • Type Part-time, Full-time
  • Start date September / January
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