Semesters 1 – 4
Semesters 1 and 2 are designed to provide a background in business-related modules which will be taught alongside other management students. These modules are designed to familiarise you with the general principles of industry, management, marketing, human resources and organisations. Semesters 3 and 4 will further your understanding of marketing in addition to four elective modules.
Year 2 entry is available for suitably qualified candidates who can expect a seamless transition into Semester 3.
Semesters 5 – 8
Semesters 5-8 includes Understanding Consumers; Strategic Management; Marketing and the Supply Chain along with elective specialisms drawn from current marketing activities. Students will also undertake a Marketing and Retail Consultancy Project which is designed to engage students with contemporary ‘live’ business practices.
The core modules include:
- Business and Management Research Methods
- Fundamentals of Marketing
- Marketing and Retail Consultancy Project
- Strategic Management
- Understanding Consumers
You will have numerous opportunities to develop appropriate work-related skills at every stage of your studies, culminating in the Professional Development and Practice module in Semester 8 which helps you prepare for entering the workplace.
As part of the research for her dissertation, Amber Beveridge has been using in-house facilities to carry out some taste tests for her undergraduate Marketing dissertation working title “Bottled vs Tap, the effects of branding on consumer buying behaviour”.
Some of the options include:
- Branding and Communications
- Buying and Visual Merchandising
- Events Management
- Retail Studies
- Sport Marketing
Teaching and assessment
Teaching is by lectures, seminars and workshops, employing a variety of approaches. Assessment is typically based upon an equal combination of coursework and examinations taken each semester. Some modules may involve the use of computer-based simulations or the chance to deal with real-world marketing problems undertaken for client organisations. Honours candidates in most courses will also have the opportunity to undertake research, leading to the submission of a dissertation in the final year.
In addition to Single Honours Marketing, the subject can be studied in combination with many other subjects.
|Film and Media||PN35|
|Human Resource Management||NN65|
|International Management Studies||N2R9|
(For a Combined Honours degree the higher entrance requirements of the subjects usually apply.)