Study Marketing and graduate with a university degree

Marketing is about creating and sustaining mutually satisfying exchanges of value between an organisation and its customers and, as such, is both a function in organisations and a way of thinking about business.

Stirling is one of a small number of universities in the UK that offers Single Honours as well as Combined Honours degrees in Marketing, offering a range of core and optional modules. The teaching options available reflect the specialist expertise of staff who have an active interest in particular topic areas which contributes to the contemporary international perspective of the degree courses.

The Institute for Social Marketing was launched in a joint venture with the Open University.

Year 1

Highers BBBB.
A-levels BBC.
IB Diploma with a total of 32 points.
HNC or HND with Bs in graded units.

Access courses and other UK/EU and international qualifications are also welcomed.

Year 2

A-levels or Advanced Highers ABB to include Business Studies/Management.
Scottish HND in relevant subjects with Bs in graded units.

Year 3

Applicants with an HND in Business or Retailing will be considered on an individual basis with a good academic profile, including relevant Marketing units.

General entrance requirements apply.

International students can study our Undergraduate Certificate if they do not possess the necessary entrance requirements to be admitted directly to the first year of an undergraduate degree course.

Other information

If examinations are taken over two sittings, or there are repeats or upgrades, the entrance requirements may be higher.

Required subjects

English Standard Grade (2), Intermediate 2 (C), GCSE (C) or equivalent. Applicants with English Standard Grade (3) will also be considered, although alternative entry conditions may be made in this case.

Mathematics Standard Grade (3), Intermediate 2 (C), GCSE (C) or equivalent.

information on possible sources of funding

Full-time (three modules per semester). Part-time (one or two modules per semester). February entry also available.

You will take Marketing plus two other subjects in Year 1.

Semesters 1 – 3

You will take three modules in Business and Management alongside students from Business Studies, Human Resource Management and Management Science.

These modules are designed to give you some familiarity with general principles of industry, management, marketing, human resources and organisation.

Semesters 4 – 8

The course provides a sequence of core modules along with a stimulating spectrum of optional specialisms drawn from current marketing activities.

The core modules include:

• Understanding Consumers
• Marketing Research
• Marketing Strategy
• Marketing Decisions
• Marketing Dissertation

Some of the options include:

• Creative Direct and Database Marketing
• International and Export Marketing
• Marketing Communications
• Brands and Branding
• Retail Studies
• Services Marketing
• Sports Marketing

Teaching is by lectures, seminars and workshops, employing a variety of approaches. Assessment is typically based upon an equal combination of coursework and examinations taken each semester. Some modules may involve the use of computer-based simulations or the chance to deal with real-world marketing problems undertaken for client organisations. Honours candidates in most courses will also have the opportunity to undertake research, leading to the submission of a dissertation in the final year.

In addition to Single Honours Marketing, the subject can be studied in combination with many other subjects.

(For a Combined Honours degree the higher entrance requirements of the subjects usually apply.)

Business Studies; Human Resource Management; International Management Studies; Management Science; Retail Marketing.

You are eligible for exchanges administered by the University’s Study Abroad Office to destinations in France, USA, Sweden and Spain, amongst others.

Students who wish to combine languages with their Marketing degree may take the International Management Studies degree, where it is possible to spend up to two years in Europe.

Teaching provision in Marketing has been assessed by the Scottish Funding Council and rated as ‘highly satisfactory’.

Marketing students acquire a comprehensive range of analytical, problem-solving and professional skills, which are increasingly valued in industry, commerce, education, government and non-profit making organisations.

They have applications in most walks of life, as is reflected in the subsequent careers of our graduates.

A degree in Marketing can become your key to a specialised marketing career or a more general management career in a wide range of sectors.