Heritage and Tourism

BA, BA (Hons)


This course has been renamed Heritage and Tourism (previously Heritage and Conservation) for 2016 entry onwards. The course provides a broad-based interdisciplinary training in heritage and tourism that is rigorous and intellectually challenging, as preparation for, or as an enhancement to, a career in this area. 

It combines the applied business and heritage-specific skills of Forth Valley College's HND programme, with the advanced academic skills in heritage of the University's BA (Hons) course. It is designed to equip students with sector-specific and applied business and academic skills which are appropriate for an understanding of contemporary Heritage management issues and promotional and interpretative methods and techniques. This will provide students with a  knowledge, understanding and experience relevant to careers in the sector.

Further, the course will provide graduates with a broad knowledge and understanding of contemporary challenges facing the management, promotion and conservation of the historic and natural environments, both within Scotland and internationally,  and equipping them with the skills necessary for the future development of key economic assets.

Key information

EU Applicants
The Scottish Government has confirmed that EU students enrolling in the 2017 academic year will be entitled to free tuition fees in Scotland. EU Students will be admitted as Scottish/EU fee status students and will retain that status for the duration of their four year degree. EU students will also be eligible for tuition fee support from the Student Awards Agency for Scotland (SAAS).

  • UCAS: 8V74
  • Qualification: BA, BA (Hons)
  • Study methods: Full-time
  • Start date: August/September
  • Course Director: Professor Richard Oram
  • Faculty: Faculty of Arts and Humanities

Download undergraduate prospectus

Bob Armstrong

Head of Department
Forth Valley College
Grangemouth Road,

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Entry requirements

Academic requirements

Four-year Honours degree

SQA Higher:

GCE A-level:

IB Diploma:
28 points

Other qualifications

Additional information

General entrance requirements apply.
Mathematics Standard Grade (2), National 5 (B), Intermediate 2 (C), GCSE (C) or equivalent required.
Please note that selection will be made via successful interview and submission of a written paper.

If examinations are taken over two sittings, or there are repeats or upgrades, the entrance requirements may be higher.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

  • IELTS: 6.0 with 5.5 minimum in each skill
  • Cambridge Certificate of Proficiency in English (CPE): Grade C
  • Cambridge Certificate of Advanced English (CAE): Grade C
  • Pearson Test of English (Academic): 54 with 51 in each component
  • IBT TOEFL: 80 with no subtest less than 17

More information on our English language requirements

If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

Fees and costs

Fees 2017/18

Overseas students (non-EU) £ 11,845.00
Scottish and EU students £ 1,820.00
Students from the rest of the UK £6,750 per year for a maximum of 4 years


Fees 2018/19

Overseas students (non-EU) £ 12,140.00
Scottish and EU students £ 1,820.00
Students from the rest of the UK £9,250.00

You should expect to pay fees for every year you are in attendance and be aware fees are subject to revision and may increase annually. Students on programmes of study of more than one year should take this into account when applying.

Please note there is an additional charge for the conferral of your degree. This will be charged at the rate applicable when you complete your studies. View more information

Cost of Living

Find out about the cost of living for students at Stirling

Payment options

Find information on paying fees by instalments

Scholarships & funding

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Structure and teaching

Structure and content

Year 1 

  • Structure of Tourism Industry
  • Applying Marketing Principles in Tourism
  • Creating a Culture of Customer Care
  • Preparing for Employment in Tourism
  • Providing Information on the Scottish Tourism Product
  • Scottish Tourism Product: Niche Markets
  • Research Skills
  • Visitor Attraction Operations
  • Countryside Recreation and Access
  • Scottish Natural Heritage
  • Graded Unit 1

Year 2

  • Influence on the Tourism Industry
  • Marketing and Planning in Tourism
  • Planning and Sustainable Development in Tourism
  • Tour Operations
  • Food Culture
  • Visitor Attraction Management
  • Practical Tourism Visit
  • Industrial Placement Experience
  • History, Culture and Genealogy
  • Countryside Visitor Management
  • Sustainability and Rural Communities
  • Graded Unit 2

Year 3

  • Heritage – Theories and Principles
  • Remote Sensing
  • Exhibition Design and Management
  • Public relations
  • Gender and representation
  • Theory and Practice of outdoor education
  • Scotland in the Age of Wallace and Bruce
  • Eco Education
  • Advertising
  • Introduction to Tourism History
  • Dissertation Preparation Module

Year 4

  • Portfolio Module (compulsory)

And two options from: 

  • Scripts, Story-Boards and Texts
  • Cultural Theory and Media Practice
  • Gaels, Vikings and Normans: People and the Environment in the North Atlantic World c. 750–1250
  • Nineteenth-century Scotland
  • Castles: Power and Authority, Landscape and Contexts
  • Safer Spaces: Industry, Pollution and Contamination
  • Creative Writing
  • The Poetic Eye: Documentary Film and Television
  • Soils, Sediments and Landscape History
  • Heritage: Natural and Cultural/Law and Designation  

or one special subject, from:

  • The Stewart Kings of Scotland
  • Living on the Edge: People and Environment in the North Atlantic World (c1500–c1900) 

Delivery and assessment

Teaching is conducted in a wide variety of contexts, from the lecture through to small group work. Assessment is carried out via examinations, essay writing, workshop reports and other forms, such as the final-year dissertation. Final Honours classification is based on work done in Year 3 and Year 4.

All modules at Level 10 are delivered by small group learning and teaching which aims to provide opportunity for interaction with specialist staff and to develop communication skills.  This format enhances opportunity for developed discussion of key issues. In addition, our students will be invited to make formal and informal presentations in these groups as part of their assessment. 

Students are encouraged and expected to undertake independent study. Students are expected to read and observe widely from a variety of sources of different forms (text, film documentary, photo-archive, field observation) from across the contributing disciplines. Their independent study culminates in the dissertation/project researched and written across Semesters 7 and 8. This assessment element provides students with the opportunity to produce a substantial piece of researched material/extended project or portfolio on their chosen area and may be linked to a placement/internship.

Modules are assessed typically by a combination of coursework and examination, with the weighting varying depending on the nature of the material taught and the module outcomes specified. An integrated assessment strategy will be adopted.

Recommended reading

Recommended reading suggestions by module are listed and can be viewed in the Programme Handbook which is available via the Faculty of Arts and Humanities website at: www.stir.ac.uk/arts-humanities/

Modes of study


Why Stirling?


In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.


Teaching provision in History has been assessed by the Quality Assurance Agency for Higher Education and achieved the highest possible rating of 'commendable' in all aspects. In addition, at the last RAE (Research Assessment Exercise) whereby research quality is audited by external auditors, History was commended for the international quality of its research.

International Students

The University of Stirling welcomes applications from all countries.


The programme team retain strong connections with a range of historical, archaeological and heritage industries and former students who have achieved employment in such areas. Contacts are also strong with natural heritage agencies. In addition, History offers the much valued Masters of Research degree which is often taken by students seeking to develop historical skills at postgraduate level or who wish a stepping-stone to a research degree (PhD).  Further, it is launching this year's Master’s degree in Environment, Heritage and Policy, which offers advanced specialist training in this sector.

Academic strengths

The divisions contributing to this programme have a range of academic expertise in the area of cultural and natural heritage nurtured by a strong research ethos sustained by the staff. In particular, the host division, History, has a strong focus on:

  • historic built environment
  • environmental impacts on cultural landscapes
  • computer applications for management of historical data
  • scripting of historical content for heritage interpretation 
  • in association with colleagues in Natural Sciences, remote sensing technologies and GIS applications for historical/archaeological and natural environment data

Our staff

Professor Richard Oram

MA (Hons) in Mediaeval History with Archaeology, University of St Andrews (1983) and PhD in Mediaeval History, University of St Andrews (1988). Pursued a non-academic career in commercial property underwriting 1987-91 before setting up a freelance historical research business (Retrospect). Joined the University of Stirling in September 2002 as Lecturer in Medieval and Environmental History, having previously been an Honorary Lecturer in History at the University of Aberdeen. Promoted to Senior Lecturer in 2005 and to Professor in 2007. A former Director of the Centre for Environmental History and Policy, in 2008 he was appointed a member of the Historic Environment Advisory Council for Scotland, providing advice to Scottish Ministers on aspects of policy and public engagement in the sector.  Has published widely on Scottish historic environment and cultural heritage.

Careers and employability

Career opportunities

  • Tourist Board
  • Local Government
  • Heritage Attraction Management
© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
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