Sport Business Management

BA, BA (Hons)


The Sport Business Management course is designed to meet the sporting industry’s requirement for technically competent, customer oriented, commercially minded practitioners who have the flexibility and capability to apply their skills and knowledge in a variety of customer orientated environments, both for the domestic and the international market place. This will involve integrating sports science, management, professional and transferable skills. On graduation students will be able to apply sound analytical techniques - underpinning scientific principles and management skills - to the challenges faced by the sports-related industries.

You will experience a professionally focused curriculum delivered with the support of: 'real life' contexts and realistic sports-based working environments; an integrated learning experience facilitated through staff teams employing a variety of different delivery modes; opportunities to enhance and develop a range of relevant personal skills including problem solving, decision making and reflective skills; and engagement with a consultancy project, working with a sport business company to help solve a real-world business challenge.

Key information

  • Qualification: BA, BA (Hons)
  • Study methods: Campus based, Full-time, Part-time
  • Start date: September / January
  • Course Director: Aaron McIntosh
  • Faculty: Stirling Management School
  • Partner: Singapore Institute of Management
  • Location: Singapore
Download course leaflet

Mr See Leng Ng

C/O SIM Global Education (HE3)
SIM Headquarters
Block A, Level 5, Room 5.03G
461 Clementi Road

Entry requirements

Academic requirements

All applications are considered on a case-by-case basis.

Those with the following qualifications will be given advanced standing and are eligible to apply for direct entry into Year 3 of the Bachelor of Arts (Hons) Sports Business Management.

Institution Programme

Nanyang Polytechnic

  • Diploma in Sports & Wellness Management 

Republic Polytechnic

  • Diploma in Sports Coaching 
  • Diploma in Sports & Exercise Science 
  • Diploma in Sports & Leisure Management 

Diploma in Health Management Promotion (with Marketing elective)

Application procedure

To apply for the Singapore Institute of Management (SIM)’s academic courses, please download a copy of the application form from SIM GE’s website:

Download Application Form

Structure and teaching

Structure and content

There are three key components to the Sport Business Management course: sport management and technical expertise; business enterprise; and market awareness. Each of these components is represented throughout the course, creating a unique balance between the generic business study elements and the more tightly industry-focused sports, leisure and coaching science-based modules.

Years 3 and 4 provide you with theory and applications of sport business management including: policy; governance; marketing; managing the consumer experience; and financial/business modelling. You will engage with two core modules per semester and choose an elective per semester from across the Management School. In the final year, there is the option to work on an individual project or to work as a group and engage with an organisation on a consultancy project.

You will have numerous opportunities to develop appropriate work-related skills at every stage of your studies, culminating in the Professional Development and Practice module in Semester 8 which helps you prepare for entering the workplace.

Delivery and assessment

The Sport Business Management course is delivered by leading academics working in the fields of Sport and Business. There is a variety of delivery methods; ranging from lecture-style presentations to small group interactive sessions.

Assessment is designed to engage you in thinking about the real-world challenges that Sport Businesses encounter. Ranging from reflective essays, business reports and group work challenges, each assessment offers the opportunity for students to display their developing skills as future business leaders.


Core Modules

Year Three:

  • MANU9CE – Managing the Consumer Experience
  • SPSU9SP – Sports Policy
  • MANU9FS – Financial Business Modelling (Sports)
  • MANU9SE – Developing Sustainable Events
  • SPSU9SB – Managing the Business of Sport
  • MANU9PS – Project Management (Sports)

Year Four:

  • SPSU9SG – Sport Governance
  • MKTU9SP – Sport Marketing
  • MANU9SM – Work-based Project – Sports Management
  • MGTUDPD – Professional Development & Practice

Recommended reading

A detailed reading list is provided to students at the beginning of each module.

Example timetable

The timetable below is a typical example, but your own timetable may be different.

Timetabled classes typically take the form of lectures, workshops and seminars. Lectures and briefing sessions are intended primarily to provide you with background information (sometimes working through examples and case studies), and a starting point and guide to further reading.  Workshops and seminars are held in small groups and involve group and individual tasks, active discussion and debate. These sessions are designed to enable you to develop both intellectual and practical skills.

There is an exam period at the end of each semester. While exams do form part of the assessment for most modules, no module is assessed exclusively by examination (usually exams account for 50 percent or less of the final grade).

YearSemesterSubject 1Subject 2Subject 3
3 5 Managing the Consumer Experience Sports Policy Financial & Business Modelling (Sports)
6 Developing Sustainable Events Managing the Business of Sport Project Management (Sports)
4 7 Sport Governance Sport Marketing Work-based Project – Sports Management
8 Professional Development and Practice Work-based Project – Sports Management  


Top 25 in the UK for Business and Management Research

The reputation of our research at the University of Stirling Management School was recognised in the 2014 Research Excellence Framework (REF), where the School was placed in the UK’s top 25 institutions for Business and Management, out of 101 business schools.  In Scotland, the School was ranked in the top five.  64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigour and we were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.

Teaching provision in Business and Management has been assessed by the Scottish Funding Council and rated as ‘highly satisfactory’.

Study abroad opportunities

You may spend Semester 7 studying at the University of Stirling campus. Students take the same modules at the Stirling campus as they would in Singapore. This is an invaluable opportunity for students to experience and become immersed in British culture, and to add value to their educational learning experience through a firsthand appreciation of the different domestic and international activities undertaken by Sport Business Managers.

Career opportunities

On graduation, you will be able to apply sound analytical techniques, underpinning scientific principles and management skills to the challenges faced by the sports related industries. There are many opportunities across a range of sport business organisations, including project management of sporting events or management of a retail sport business.

© University of Stirling FK9 4LA Scotland UK • Telephone +44 1786 473171 • Scottish Charity No SC011159
Portal Logon