Retail Marketing

BA (Hons), BA


Retailing is a global and diverse industry that contributes significantly to the Singapore economy.   As part of the service sector, it represents one of the most important market segments, contributing 18% to total GDP.  However just as importantly, retailing is also something that we as consumers experience as part of our everyday lives.  Whether we shop in a Department Store on Orchard road or a shopping mall in Jurong, for many of us, retailing is part of our daily routine.  It is important therefore to understand how this dynamic and constantly changing sector operates. 

In recent years, retailers have had to deal with increased levels of competition, the growth of the Internet, new forms of technology and consumers that are looking for better value together with higher quality service. As a result, retailers require professionally well-trained managers with the necessary skills to tackle and meet these challenges.

For these reasons, the Bachelor of Arts (Hons) Retail Marketing course has been developed and awarded by the University of Stirling, Scotland. Offered at Singapore Institute of Management (SIM), this two-year full-time or part-time course is for qualified applicants working or intending to work in the retail industry.

Key information

EU Applicants
The Scottish Government has confirmed that EU students enrolling in the 2018 and 2019 academic year will be entitled to free tuition fees in Scotland. EU Students will retain that status for the duration of their four year degree.

  • Qualification: BA (Hons), BA
  • Study methods: Part-time, Full-time, Campus based
  • Start date: August/September
  • Course Director: Professor Paul Freathy
  • Faculty: Stirling Management School
  • Location: Singapore

Download undergraduate prospectus

Mr See Leng Ng

C/O SIM Global Education (HE3)
SIM Headquarters
Block A, Level 5, Room 5.03G
461 Clementi Road

View fees and finance

What makes us different?

The Stirling Bachelor of Arts (Hons) Retail Marketing course is one of the very few undergraduate retail degrees offered by a research-led UK university. The course is unique as it is delivered and co-ordinated by University of Stirling faculty in Singapore who are supported by a number of select local tutors.

Our school is very well respected and are considered to be experts in their respective fields. In other words, our school does not simply follow and teach developments in academic retail research: it sets the agenda.

The Institute for Retail Studies (IRS) has been operating in Singapore since 1989 and has worked closely with the retail industry and the trade boards. Many members of the IRS’ have over 20 years of experience of teaching in SE Asia and Singapore.

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Entry requirements

Academic requirements

All applications are considered on a case-by-case basis.

Those with the following qualifications will be given advanced standing and are eligible to apply for direct entry into Year 3 of the Bachelor of Arts (Hons) Retail Marketing.

Institution Programme

Nanyang Polytechnic

  • Diploma in Marketing
  • Diploma in Business Management with Retail Management
  • Diploma in Business Management with Supply Chain Management
  • Diploma in Business Management with CRM

Temasek Polytechnic

  • Diploma in Business (Marketing Elective)
  • Diploma in Marketing
  • Diploma in Retail Management
  • Diploma in Apparel Design and Merchandising

Ngee Ann Polytechnic

  • Diploma in Business Studies (Marketing)
  • Diploma in Business Studies (Service Management)
  • Diploma in Business Studies (Marketing Communications)
  • Diploma in Mass Communications

Singapore Polytechnic

  • Diploma in Business Administration with Marketing Management Option

Workforce Skills Qualification (WSQ)

  • Diploma in Retail Management and
  • Five GCE ‘O’ level passes or equivalent (including English Language) and
  • Working experience at a senior managerial position in the retail industry and
  • Evidence of other academic and/or work-based learning


  • Diploma in Fashion Merchandising & Marketing

English language requirements

Students must have an acceptable level of competency in the English Language and must have one of the following in addition to an approved diploma:

  • A minimum of C6 pass in English as First Language at ‘O’ Level; or
  • TOEFL: Listening 21, Reading 22, Speaking 23, Writing 21 or
  • IELTS six overall (with at least 5.5 in each band)

Successful completion of a recognised approved Diploma, where the language of instruction was English.

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

  • IELTS: 6.0 with 5.5 minimum in each skill
  • Cambridge Certificate of Proficiency in English (CPE): Grade C
  • Cambridge Certificate of Advanced English (CAE): Grade C
  • Pearson Test of English (Academic): 54 with 51 in each component
  • IBT TOEFL: 80 with no subtest less than 17

More information on our English language requirements

If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.

Application procedure

To apply for the Singapore Institute of Management (SIM)’s academic courses, please download a copy of the application form from SIM GE’s website:

Download Application Form

Fees and costs

If you plan to commence your studies at the University of Stirling in January 2018, please note you will be subject to our 2017/18 fees. Please contact us for more information.

Please note: Scottish and EU students can apply to the Students Award Agency for Scotland (SAAS) to have tuition fees paid by the Scottish government. Students from the rest of the UK can apply for financial assistance, including a loan to cover the full cost of the tuition fees, from the Student Loan Company.

You should expect to pay fees for every year you are in attendance and be aware fees are subject to revision and may increase annually. Students on programmes of study of more than one year should take this into account when applying.

Please note there is an additional charge should you choose to attend a graduation ceremony. View more information

Cost of Living

Find out about the cost of living for students at Stirling

Payment options

Find information on paying fees by instalments

Scholarships and funding

Scholarship finder

Structure and teaching

Structure and content

The Bachelor of Arts (Hons) Retail Marketing course is structured to ensure that core advanced modules in Retailing and Marketing are studied.

You will take the following modules:

  • Retail Operations
  • Understanding Consumers
  • Understanding Supply Chains
  • Digital and Experiential Marketing
  • Buying and Visual Merchandising
  • Branding and Communications
  • Strategic Management
  • Multi-Channel Retail Marketing
  • Professional Development and Practice
  • Dissertation

View full module descriptions

Delivery and assessment

The course is offered on a full-time or part-time (flexible) basis over a two-year period. A structured curriculum of nine modules is delivered by faculty from the University of Stirling and supported by local tutors over two semesters per year. Classes are conducted in the day and/or during the evenings.

Each module will comprise of 25 hours of lectures and 15 hours of tutorials.


Year 3 (Semester 5 and 6)

  • Understanding Consumers
  • Retail Operations
  • Understanding Supply Chains
  • Digital and Experiential Marketing
  • Buying and Visual Merchandising
  • Branding and Communications

Year 4 (Semester 7 and 8)

  • Strategic Management
  • Multi-Channel Retail Marketing
  • Professional Development and Practice
  • Dissertation

Recommended reading

A detailed reading list is provided to students at the beginning of each module.

Find out more

Example timetable

The timetable below is a typical example, but your own timetable may be different.

Semester Module 1 Module 2 Module 3
Semester 5 Understanding Consumers Retail Operations Understanding Supply Chains
Semester 6 Digital and Experiential Marketing Buying an Visual Merchandising Branding and Communications
Semester 7 Strategic Management Multi-Channel Retail Marketing Dissertation *
Semester 8 Professional Development and Practice Dissertation * 60 Credits

Timetabled classes typically take the form of lectures, workshops and seminars. Lectures and briefing sessions are intended primarily to provide you with background information (sometimes working through examples and case studies), and a starting point and guide to further reading.  Workshops and seminars are held in small groups and involve group and individual tasks, active discussion and debate. These sessions are designed to enable you to develop both intellectual and practical skills.

There is an exam period at the end of each semester. While exams do form part of the assessment for most modules, no module is assessed exclusively by examination (usually exams account for 50 percent or less of the final grade).

Why Stirling?


The Institute for Retail Studies (IRS) at the University of Stirling was established in 1983 to act as a focus for the academic and applied study of the retail industry. It is now one of Europe’s largest university-based retail institutes.

The IRS faculty have established an international reputation for research and teaching excellence in their field.  The IRS was described as a ‘Centre of Excellence’ by the DTI in 2000 and in December 2008 the sub-group of the Research Assessment Exercise (RAE) described the University’s research into retailing as ‘World Leading’.

International Students

The University of Stirling welcomes applications from all countries.

Study abroad opportunities

You may spend Semester 7 studying at the University of Stirling campus. Students take the same modules at the Stirling campus as they would in Singapore. This is an invaluable opportunity for students to experience and become immersed in British culture, and to add value to their educational learning experience through a firsthand appreciation of the different domestic and international activities undertaken by retailers and marketers.


The aims of the Institute for Retail Studies are to:

  • Act as a centre for and to carry out academic and applied research into the retail industry;
  • Provide a resource base for academic and industry-based researchers;
  • Be involved directly in teaching students about the operation of retailing and processes within the industry;
  • Provide management development services allowing the dissemination of academic research and global best practice to professional management in the retail industry;
  • Create links and contacts with similar institutes in other countries;
  • Foster and extend links between the University sector and the retail industry.

Academic strengths

The Institute for Retail Studies was established in 1983 to act as a focus for the academic and applied study of the retail industry. It is now one of Europe’s largest University based retail institutes and has developed a reputation for offering a range of high quality education and training courses to the retail sector as well as undertaking research of an international standard.

The wide-ranging experience of the Institute for Retail Studies faculty helps to ensure that the Bachelor of Arts (Hons) Retail Marketing course is practical and up to date with trends in the retail industry, as well as emphasising the specific skills valued by employers.

Our students

Michelle's Story Student News article published in the SIM Global Education Newsletter by Ms Michelle Ooi.


News clipping published in Singapore local press: 19 March 2013

At University of Stirling, we were taught modules that are relevant and which helped to put us in good stead for our careers. I found myself able to apply many things that I have learnt from the various topics and case studies discussed during class at my workplace, and having benefited also from the several field trips to major retailers’ sites and learning about their operations. The course provided at University of Stirling indeed has been a comprehensive one, where our lectures are conducted by esteemed professors and we also often have seasoned industry players coming in as guest tutors to share with us their real-life experiences. This makes learning all the more meaningful, because we were able to relate to what was being taught better. The two years at the University have certainly been most rewarding, and I would definitely recommend it to anyone who is keen on pursuing a career with the retail industry.

Tan Ling Ta

The Retail Marketing degree does not just benefit me greatly, it has also laid a strong foundation for my career path in the retail industry. The modules taught were all very in-depth and relevant. Hence, when I first joined the industry, I did not face any difficulties in understanding and applying what is required to my daily work. This course has widened my horizon in the retail world, and has also given me greater opportunities in my career advancement. This course will be a perfect platform for people who are interested to learn all about the exciting world of retail.

Cecilia Low

Our staff

Course Director profile

Professor Paul Freathy

Professor Freathy joined the University of Stirling in 1989. Prior to that he studied for an MA at the University of Warwick and for a PhD at the University of Manchester. He was appointed Senior Lecturer in 1996 and Professor of Retail Management in 1999.

Since that time he has held a number of positions within the University, including the Director of IRS and Chair of the Retail Division. Research Interests Research Group: Institute for Retail Studies.

A significant proportion of my academic career has been involved in the area of external engagement both in the UK and Internationally. This remit has included a broad spectrum of activities including international student recruitment and marketing, management development and study tours, launching undergraduate and postgraduate programmes in overseas markets and helping to establish a national training academy in South Africa.

In the last few years he has been involved in developing transnational collaborations and has worked at a national level with Governments, Statutory Bodies and a range of funding providers. He was also responsible for establishing and operating the University's first permanent overseas teaching and research facility in Singapore.

Research Interests:

One of his main research interests has been in the expanding area of airport retailing. Working with an industry colleague a successful public / private sector collaboration has over the years resulted in a number of academic publications, trade presentations and even a book on the subject.

His research interests have also focused upon the theme of rural retailing and the issues of supplying consumers who live on remote island communities. He has an interest in the problems of sustaining a retail presence in these areas and the difficulties that island residents have in accessing goods and services.

Careers and employability

Career opportunities

Where are our graduates now?

To provide you with an indication as to what you can do with your Retail Marketing degree, graduates entering into employment have, in the past, been successfully recruited to the following positions:

  • Graduate Trainee Manager, Sainsbury’s
  • Trainee Buyer, Tesco
  • Account Executive, Good Creative
  • Customer & Marketing Co-ordinator, Admail Group
  • Visual Merchandiser, Topshop
  • Graduate Trainee Area Manager, Aldi
  • Fashion Buyer, Tesco
  • Commercial Manager, East Stirlingshire Football Club
  • Graduate Management Scheme, Marks & Spencer
  • Assistant Manager, New Look
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