BA (Hons), BA
Retailing is a global and diverse industry that contributes significantly to the Singapore economy. As part of the service sector, it represents one of the most important market segments, contributing 18% to total GDP. However just as importantly, retailing is also something that we as consumers experience as part of our everyday lives. Whether we shop in a Department Store on Orchard road or a shopping mall in Jurong, for many of us, retailing is part of our daily routine. It is important therefore to understand how this dynamic and constantly changing sector operates.
In recent years, retailers have had to deal with increased levels of competition, the growth of the Internet, new forms of technology and consumers that are looking for better value together with higher quality service. As a result, retailers require professionally well-trained managers with the necessary skills to tackle and meet these challenges.
For these reasons, the Bachelor of Arts (Hons) Retail Marketing course has been developed and awarded by the University of Stirling, Scotland. Offered at Singapore Institute of Management (SIM), this two-year full-time or part-time course is for qualified applicants working or intending to work in the retail industry.
The Stirling Bachelor of Arts (Hons) Retail Marketing course is one of the very few undergraduate retail degrees offered by a research-led UK university. The course is unique as it is delivered and co-ordinated by University of Stirling faculty in Singapore who are supported by a number of select local tutors.
Our school is very well respected and are considered to be experts in their respective fields. In other words, our school does not simply follow and teach developments in academic retail research: it sets the agenda.
The Institute for Retail Studies (IRS) has been operating in Singapore since 1989 and has worked closely with the retail industry and the trade boards. Many members of the IRS’ have over 20 years of experience of teaching in SE Asia and Singapore.
Studying for a degree means learning in different ways; managing your own time; conducting research; mastering new computer skills. We have the facilities and advice on hand to help you do all this - and do it well.
Of the many reasons students come to Stirling, such as academic reputation and research standards, one factor is always cited: the outstanding beauty of the University's Stirling campus. View our online films to get a picture of what it's like to live and study on our beautiful campus.
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All applications are considered on a case-by-case basis.
Those with the following qualifications will be given advanced standing and are eligible to apply for direct entry into Year 3 of the Bachelor of Arts (Hons) Retail Marketing.
Ngee Ann Polytechnic
Workforce Skills Qualification (WSQ)
Students must have an acceptable level of competency in the English Language and must have one of the following in addition to an approved diploma:
Successful completion of a recognised approved Diploma, where the language of instruction was English.
If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
More information on our English language requirements
If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.
Please note: Scottish and EU students can apply to the Students Award Agency for Scotland (SAAS) to have tuition fees paid by the Scottish government. Students from the rest of the UK can apply for financial assistance, including a loan to cover the full cost of the tuition fees, from the Student Loan Company.
You should expect to pay fees for every year you are in attendance and be aware fees are subject to revision and may increase annually. Students on programmes of study of more than one year should take this into account when applying.
Please note there is an additional charge should you choose to attend a graduation ceremony. View more information
Find out about the cost of living for students at Stirling
Find information on paying fees by instalments
The Bachelor of Arts (Hons) Retail Marketing course is structured to ensure that core advanced modules in Retailing and Marketing are studied.
You will take the following modules:
The course is offered on a full-time or part-time (flexible) basis over a two-year period. A structured curriculum of nine modules is delivered by faculty from the University of Stirling and supported by local tutors over two semesters per year. Classes are conducted in the day and/or during the evenings.
Each module will comprise of 25 hours of lectures and 15 hours of tutorials.
A detailed reading list is provided to students at the beginning of each module.
The timetable below is a typical example, but your own timetable may be different.
|Semester||Module 1||Module 2||Module 3|
|Semester 5||Understanding Consumers||Retail Operations||Understanding Supply Chains|
|Semester 6||Digital and Experiential Marketing||Buying an Visual Merchandising||Branding and Communications|
|Semester 7||Strategic Management||Multi-Channel Retail Marketing||Dissertation *|
|Semester 8||Professional Development and Practice||Dissertation * 60 Credits|
Timetabled classes typically take the form of lectures, workshops and seminars. Lectures and briefing sessions are intended primarily to provide you with background information (sometimes working through examples and case studies), and a starting point and guide to further reading. Workshops and seminars are held in small groups and involve group and individual tasks, active discussion and debate. These sessions are designed to enable you to develop both intellectual and practical skills.
There is an exam period at the end of each semester. While exams do form part of the assessment for most modules, no module is assessed exclusively by examination (usually exams account for 50 percent or less of the final grade).
The Institute for Retail Studies (IRS) at the University of Stirling was established in 1983 to act as a focus for the academic and applied study of the retail industry. It is now one of Europe’s largest university-based retail institutes.
The IRS faculty have established an international reputation for research and teaching excellence in their field. The IRS was described as a ‘Centre of Excellence’ by the DTI in 2000 and in December 2008 the sub-group of the Research Assessment Exercise (RAE) described the University’s research into retailing as ‘World Leading’.
The University of Stirling welcomes applications from all countries.
You may spend Semester 7 studying at the University of Stirling campus. Students take the same modules at the Stirling campus as they would in Singapore. This is an invaluable opportunity for students to experience and become immersed in British culture, and to add value to their educational learning experience through a firsthand appreciation of the different domestic and international activities undertaken by retailers and marketers.
The aims of the Institute for Retail Studies are to:
The Institute for Retail Studies was established in 1983 to act as a focus for the academic and applied study of the retail industry. It is now one of Europe’s largest University based retail institutes and has developed a reputation for offering a range of high quality education and training courses to the retail sector as well as undertaking research of an international standard.
The wide-ranging experience of the Institute for Retail Studies faculty helps to ensure that the Bachelor of Arts (Hons) Retail Marketing course is practical and up to date with trends in the retail industry, as well as emphasising the specific skills valued by employers.
Student News article published in the SIM Global Education Newsletter by Ms Michelle Ooi.
published in Singapore local press: 19 March 2013
At University of Stirling, we were taught modules that are relevant and which helped to put us in good stead for our careers. I found myself able to apply many things that I have learnt from the various topics and case studies discussed during class at my workplace, and having benefited also from the several field trips to major retailers’ sites and learning about their operations. The course provided at University of Stirling indeed has been a comprehensive one, where our lectures are conducted by esteemed professors and we also often have seasoned industry players coming in as guest tutors to share with us their real-life experiences. This makes learning all the more meaningful, because we were able to relate to what was being taught better. The two years at the University have certainly been most rewarding, and I would definitely recommend it to anyone who is keen on pursuing a career with the retail industry.
Tan Ling Ta
The Retail Marketing degree does not just benefit me greatly, it has also laid a strong foundation for my career path in the retail industry. The modules taught were all very in-depth and relevant. Hence, when I first joined the industry, I did not face any difficulties in understanding and applying what is required to my daily work. This course has widened my horizon in the retail world, and has also given me greater opportunities in my career advancement. This course will be a perfect platform for people who are interested to learn all about the exciting world of retail.
Professor Freathy joined the University of Stirling in 1989. Prior to that he studied for an MA at the University of Warwick and for a PhD at the University of Manchester. He was appointed Senior Lecturer in 1996 and Professor of Retail Management in 1999.
Since that time he has held a number of positions within the University, including the Director of IRS and Chair of the Retail Division. Research Interests Research Group: Institute for Retail Studies.
A significant proportion of my academic career has been involved in the area of external engagement both in the UK and Internationally. This remit has included a broad spectrum of activities including international student recruitment and marketing, management development and study tours, launching undergraduate and postgraduate programmes in overseas markets and helping to establish a national training academy in South Africa.
In the last few years he has been involved in developing transnational collaborations and has worked at a national level with Governments, Statutory Bodies and a range of funding providers. He was also responsible for establishing and operating the University's first permanent overseas teaching and research facility in Singapore.
One of his main research interests has been in the expanding area of airport retailing. Working with an industry colleague a successful public / private sector collaboration has over the years resulted in a number of academic publications, trade presentations and even a book on the subject.
His research interests have also focused upon the theme of rural retailing and the issues of supplying consumers who live on remote island communities. He has an interest in the problems of sustaining a retail presence in these areas and the difficulties that island residents have in accessing goods and services.
To provide you with an indication as to what you can do with your Retail Marketing degree, graduates entering into employment have, in the past, been successfully recruited to the following positions: