BA, BA (Hons)
Stirling Management School's exceptional performance in REF 2014 has resulted in a coveted place among the UK's top 25 institutions for Business and Management, out of 101 Business Schools.
Marketing is often considered by the general public to be ‘advertising’, ‘marketing research’ or ‘sales promotion’. While these are visible elements of a marketing strategy, the aim of marketing is to identify customers who will be most interested in consuming the brands, products or services of an organisation. Satisfying and/or keeping these customers in the short and longer-term are key to success.
Stirling is one of a small number of universities in the UK that offers Single Honours as well as Combined Honours degrees in Marketing, offering a range of core and optional modules. The teaching options, such as Branding and Communications or Multi-Channel Retailing, reflect the specialist expertise of staff that have an active interest in particular topic areas which contributes to the contemporary international perspective of degree courses.
The Marketing and Retail Division are corporate members of the Marketing Society Scotland which significantly enhances our links with the industry.
Studying for a degree means learning in different ways; managing your own time; conducting research; mastering new computer skills. We have the facilities and advice on hand to help you do all this - and do it well.
Of the many reasons students come to Stirling, such as academic reputation and research standards, one factor is always cited: the outstanding beauty of the University's Stirling campus. View our online films to get a picture of what it's like to live and study on our beautiful campus.
View our stunning campus and facilities in 3D and find out out why Stirling is a great place to study, live, work and play.
If examinations are taken over two sittings, or there are repeats or upgrades, the entrance requirements may be higher.
INTO University of Stirling offers an International Foundation programme for those international students who do not meet the required academic and English-language criteria. These courses offer a route to study at the University of Stirling through an excellent teaching and learning experience located in the high-quality study facilities on campus.
Successful completion of the International Foundation in Business, Finance, Economics and Marketing to the required standard provides direct entry to year two of this degree.
If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
More information on our English language requirements
If you need to improve your English language skills before you enter this course, our partner INTO University of Stirling offers a range of English language courses. These intensive and flexible courses are designed to improve your English ability for entry to this degree.
|Overseas students (non-EU)||£11,845.00|
|Scottish and EU students||£1,820.00|
|Students from the rest of the UK||£6,750.00 per year for a maximum of 4 years|
|Overseas students (non-EU)||£12,140.00|
|Scottish and EU students||£1,820.00|
|Students from the rest of the UK||£9,250.00
From 2016/7 onwards, the fees for overseas undergraduates will be held at the level upon entry.
Please note: Scottish and EU students can apply to the Students Award Agency for Scotland (SAAS) to have tuition fees paid by the Scottish government. Students from the rest of the UK can apply for financial assistance, including a loan to cover the full cost of the tuition fees, from the Student Loan Company.
You should expect to pay fees for every year you are in attendance and be aware fees are subject to revision and may increase annually. Students on programmes of study of more than one year should take this into account when applying.
Please note there is an additional charge for the conferral of your degree. This will be charged at the rate applicable when you complete your studies. View more information
Find out about the cost of living for students at Stirling
Find information on paying fees by instalments
Information on possible sources of funding
Semester 1 and 2 (year 1) are designed to provide a solid background in business-related and management-oriented modules. The first year is aimed at introducing our marketing students to the current global business landscape, its shifting nature and subsequent challenges. These modules revolve around contemporary industrial and theoretical issues relating to general management, marketing, human resources and organisations.
The second year (Semester 3 and 4) aims at furthering students’ understanding on fundamental marketing concepts. It considers the importance and impact of marketing as a discipline not only to the business world but also society at large.
Year 3 looks into consumers and their behaviours as well as the retailing process including supply chain and logistic issues (how to get a product/service from a production point to a consumption point). Elective modules are also offered drawn on particular sectors and contemporary marketing cases.
In year 4, students will undertake a Marketing and Retail Consultancy project which has been purposefully designed to engage students with ‘live’ marketing practice, develop their ‘marketer’ skills, and lead them to dissertation.
Our courses allow students to develop significant industry skills that can give them competitive advantage in the market place.
The core modules include:
You will have numerous opportunities to develop appropriate work-related skills at every stage of your studies, culminating in the option module - Professional Development and Practice module (activities run from Semester 1) which helps you prepare for entering the workplace.
As part of the research for her dissertation, Amber Beveridge has been using in-house facilities to carry out some taste tests for her undergraduate Marketing dissertation working title “Bottled vs Tap, the effects of branding on consumer buying behaviour”.
Some of the options include:
In addition to your chosen degree, almost all of our courses allow you to study a wide range of other subjects in your first two years at Stirling. You may also be able to take elective Honours modules from other subjects in the Management School in Years 3 and 4. We actively encourage you to take advantage of these opportunities. The breadth of experience that comes from studying across a range of disciplines can be extremely useful in both your academic studies and in broadening your career opportunities.
Teaching is by lectures, seminars and workshops, employing a variety of approaches. Assessment is typically based upon an equal combination of coursework and examinations taken each semester. Some modules may involve the use of computer-based simulations or the chance to deal with real-world marketing problems undertaken for client organisations. Honours candidates in most courses will also have the opportunity to undertake research, leading to the submission of a dissertation in the final year.
In addition to Single Honours Marketing, the subject can be studied in combination with many other subjects.
|Film and Media||PN35|
|Human Resource Management||NN65|
|International Management Studies||N2R9|
(For a Combined Honours degree the higher entrance requirements of the subjects usually apply.)
Full-time (three modules per semester).
Part-time (one or two modules per semester).
January entry also available - see semester dates
In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.
The reputation of our research at Stirling Management School was recognised in the 2014 Research Excellence Framework (REF), where the School was placed in the UK's top 25 institutions for Business and Management, out of 101 business schools. In Scotland, the School was ranked in the top five. 64% of our research outputs were classified as world-leading and internationally excellent in terms of their originality, significance and rigour and we were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations.
The University of Stirling welcomes applications from all countries.
You may spend Semester 6 studying abroad under the ERASMUS European exchange programme, or exchanges administered by the University’s Study Abroad Office to destinations in the USA, Canada, Australia, Asia and various European countries.
Students who wish to combine languages with their Marketing degree may take the International Management Studies degree, where it is possible to spend up to two years in Europe.
At least 94% of our graduates are in work or further studies within six months of graduating. Many of our alumni are now working in leading organisations across the world.
Here is what some of our alumni have to say about their experiences at the University of Stirling Management School and life after graduation. http://www.stir.ac.uk/management/employability/viewpoints/
European Award for Best Bachelor Retail Dissertation
University of Stirling Marketing student wins European award for the Best Undergraduate Retail dissertation (See details here: https://www.thi.de/en/thi-business-school/retail-award/)
Marketing Society Star Awards
Six Universities from across Scotland participated in an Apprentice Day event organised by award sponsor Maxxium. Following the Apprentice Day the Marketing Society announced the three top students from the day who would be shortlisted for the 2016 Star Marketing Student Award. All shortlisted students were Stirling University Marketing students. (See details here: http://www.stir.ac.uk/management/news/archive/2016/starmarketingstudentaward/)
The winner won a three month paid placement at Maxxium, a premium liqueur and spirit brand based in Stirling. (See details here: http://www.stir.ac.uk/news/2016/06/stirling-student-scoops-top-marketing-award/)
3rd Year Marketing Student Competition
The best performing 3rd Year Marketing students presented on a contemporary marketing challenge and the winner won work experience/ shadowing within Denvir Marketing company (based in Stirling).
Miss Hallie Jennings said "This internship was a brilliant experience, giving me an insight into the Marketing world beyond what's in a textbook. Being able to understand and contribute, offered me the reassurance that I can and want to work in this industry and in a similar work environment. I can confidently say that I feel more at ease about graduating University this year, as I now have a clearer career path thanks to Denvir Marketing"
Marketing at Stirling is a core component of the Stirling Management School. The marketing staff are responsible for research and education in marketing across the School. Currently one of four divisions in the Stirling Management School, the Marketing and Retail group comprises currently five Professors, one Senior Lecturer, six Lecturers and a Senior Teaching Fellow as well as a number of research assistants.
In addition to this core staff in marketing, colleagues work closely with researchers in the Institute for Retail Studies and the Research Centre for Consumers, Cultures and Society as well as elsewhere in the School and across the University. A cadre of international PhD students are supervised directly in the Marketing and Retail Division through the School’s and the University’s Graduate School.
Stirling Marketing graduates are currently working in 23 countries around the world including: Canada, South Africa, Australia, Switzerland, Japan, Singapore, Botswana, Russia, Austria, USA, Germany and Taiwan. Marketing graduates are currently contributing to the performance of the following organisations:
To provide you with an indication as to what you can do with your Marketing degree, graduates entering into employment in previous years are currently working as:
Building on that foundation, alumni of Stirling’s Marketing degree who graduated between five and ten years ago have since advanced into some of the following positions:
Some of our more established alumni are currently leading and shaping marketing strategy across many different sectors – here is an example of how a few former Stirling Marketing students have advanced in their careers:
Graduating with a degree in Marketing does not necessarily mean that you have to progress into a career in that field. A Marketing degree is a solid foundation upon which to base a career in a variety of different fields, as is shown by some of the potentially less obvious roles that our Marketing graduates are currently employed as:
The Careers Mentoring Scheme is open to all Year 3 and Year 4 students across Stirling Management School. Mentoring is widely recognised as an effective tool for enhancing your career prospects and of ensuring informed choice, and this scheme is designed to provide additional support as you progress through your studies, as well as preparing your for progression into your desired professions. Mentors are all former students of Stirling Management School who know what it is like to be unsure about your future career plans. They are keen to pass on tips relating to potential careers and applying for jobs.
The benefits of the scheme include:
For more information, and to discover other ways in which our alumni get involved, click here
An internship is an opportunity offered by an employer to students (or interns) over a fixed period of time, which enables the student to gain practical experience. The Career Development Centre has details of internships available around the world with large private sector organisations, as well as opportunities with smaller local businesses which are promoted through both the Third Sector Internship Scheme, the Saltire Foundation, and our very own Stirling Internship Programme. As a student, you will automatically be registered onto the University’s Vacancy & Events System which means that you will receive regular updates regarding new opportunities as they become available.
Six reasons why you should consider an internship:
Find out more about the Internships, which our Management School students have undertaken here: http://www.stir.ac.uk/management/employability/internships/