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Kerr Hunter

MSc Marketing

Communications and Marketing, Stirling Council

How has your Stirling degree helped you in job-seeking and career progression?
I originally studied Politics at the University of Glasgow. I graduated in 2006 and moved to London and worked in advertising. After realising that the Marketing/Advertising area was something I was very interested in, I move back to Scotland and enrolled in the MSc Marketing course at the University of Stirling. This course has helped me immensely, as the job I have now required me to have an additional qualification in Marketing.

What kind of contacts did you make at Stirling and how did these help you?
I made most of my contacts with lecturers. The staff were so friendly and helpful and I’ve also made great friends with fellow students who I am still in touch with.

How did your experience at Stirling differ from that of friends and colleagues who studied elsewhere?
I was in a fortunate situation as I attended another University beforehand. The Stirling experience is different from some other Universities as it is campus based. To that end, the experience is more personal and tight-knit. You see a lot of familiar faces, which is good to make you feel welcome and at home.

What made you choose Stirling?
Stirling was the best choice for me as it provided the course I wanted to do and it was relatively local.

How did you enhance your CV to break into your chosen sector?
When writing a CV it is important to tailor your information to the specific job/sector that you want to work in. Using your experiences but relating them to specific requirements of the job is important and this will show how skills relate to tasks expected of you.

Is your career what you expected or has anything changed?
I love what I do, and the background theory and skills I learned at University were fundamental in my current understanding of the business. Using what I learned and putting them in to practical use is very rewarding.

What other activities would you recommend to students build up their skill set?
I would recommend that you partake in extra-curricular activities such as pupil council/sports/hobbies. All these experiences allow you to gain confidence in yourself, gain new contacts, learn new skills and also break up the academic side of University life.

What advice would you give to current students?
As much as it sounds trite, attend all your lectures, but also try to think how YOU would use that specific fact/skill/info in the wider world. Trying to relate what you are learning to everyday life/the work place makes it much easier to understand, and you may remember it better too.

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