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Li (Lily) Jing

MSc Retail Management


Customer Relationship Manager, Decathlon Sports Co Ltd

Briefly describe your career history to date:
I started my working career with an exhibition company in China as a Project Manager. After I graduated, I worked in Decathlon as a Store Department Manager, before I moved to my current position in 2010.

What attracted you to this career?
Since my major in Stirling was Retail Management, finding a related job was always my target after graduation.

How did you get into your current job?
I searched for Store Department Manager positions on a recruitment website and sent off my CV.

Describe what your current job involves:
Operational management of the Decathlon customer card programme; providing functional support to stores regarding detailed questions; and co-ordinator of a new CRM project development with IT Department and France CRM team.

Describe a typical working day:
Email and phone calls with store/supplier plus paperwork (writing reports, training materials etc).

List three things that you love about your job:
New area - it is a new project within the company which I need to study in order to develop
It is retail-related which is linked to my major
Opportunities for future development - it is a good place to learn more about retailing and international company working style.

List three things you dislike about your job:
As a global company, some projects can't be very localised
Since CRM is a new area to the company and some projects are not yet finished, work can be very routine and time-consuming
Expansion of staff means that we have relocated a few times within one year

What advice would you give to current students and recent graduates?
Find a job to practice before thinking too much of long-term development.

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