I can honestly say that I found the whole experience to be extremely useful. The students were highly intelligent and really switched on. The students were not afraid to provide a brutally honest appraisal of the business marketing, how it compared to competitors and provide useful, simple and fast solutions.
It’s very easy to become blind to all of the elements the students highlighted. The potential to make simple changes to create commercial returns is clearly very high. Thank you very much for permitting us to benefit!