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Eleonora Theotokatou

MSc Retail Management

Owner, Daily Fresh at Work

Briefly describe your career history to date:
My first job after I left Stirling was as a Sales Develop for Carrefour Retail Chain. I then progressed on to Marketing Manager at Carouzos (a branded clothing retail chain in Greece) before I decided to set up my own company providing business catering facilities.

What attracted you to this career?
I always wanted to work at an ongoing and challenging business environment.

How did you get into your current job?
After 5 years in other companies, I decided to run my own business. Research showed a gap in the market and I decided to join the business catering segment.

Describe what your current job involves:
Business planning, marketing research, sales control, production control.

Describe a typical working day:
Early in the morning we take care of the first material in order to guarantee the best quality of our food. Strategic plans and decisions follows, payment approvals is an everyday process as well.

In what way did your time at Stirling shape your career to date?
After passing a year at Stirling I became an open-minded person. My studies at Stirling showed me the way to search for solutions. The skills that I attained help me to define all the critical points before of every decision.

List three things that you love about your job:
Communication with customers and personnel
Food producing procedures
Business plans for new openings

List the things you dislike about your job:
Payments approvals
Human resource issues

What advice would you give to current students in terms of preparing for life after graduation?
Make your hobby your daily job!

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