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Lusine Khachatryan

MSc Media Management

Why did you decide to study a postgraduate course?

After my 5 years studies in Journalism in Armenia in 2008, I started working as a journalist in Yerevan, Armenia. I acknowledged the need to do a postgraduate course in media-related subject after 3 years of journalistic experience. As in many countries around the world, Armenian media was in transition and Media Management seemed to be the right course of its kind which would help me to better understand the needs of media industry and the emerging changes in media environment, study and apply everything locally in the future.  Being awarded the UK Government full-funded Chevening Scholarship, I was able to choose the best course in the UK to accomplish my goal.

What attracted you to Stirling?

After doing some research, I found out that only few universities in the UK had got Media Management course. Stirling was the first one of its kind in the UK. The location was just in the heart of Scotland. Now, after successfully completing my studies, I can definitely state that I am not mistaken in my choice. Stirling is the best place to study, explore and enjoy! 

What did you enjoy most about your time at the University of Stirling?

Stirling has got the most beautiful campus I have ever seen, environmentally friendly location, green, peaceful and at the same time dynamic lifestyle.

Which aspects of the programme did you enjoy the most?

I was able to select various modules from media, management schools. I had a chance to study with PR, Marketing, Management, International Business students which allowed me to understand different aspects of managing any kind of business.

Do you think the degree has made you more employable, or better prepared for further study?  If yes, what are the key skills?  What contacts/networks have you made in your time at Stirling?

I feel studying at Stirling made me more confident as I got a thorough insight of the media industries in the UK as well as in the world. Now I feel I will be able to understand what can be applicable in our media reality. I would also emphasize the group presentations and seminars that I found very useful in terms of the time management, team-working. These are the key skills that you will require in any kind of management job. I also had a chance to be in Scottish media companies, meet with the editors and journalists of the Scottish newspapers and TV channels.

What advice would you give a student considering studying at Stirling?

Doing one year Master’s course was not easy at Stirling. Sometimes you will get various deadlines to complete at the same time. Try to keep calm, study hard but also find some time for travelling, going outside with friends and make new ones. Studying is not just staying in your room or in the library, try to do your best to experience UK cultural heritage, customs and people.

How would you summarise your time at Stirling?

It was life-changing, hard but at the same time enjoyable with lots of unforgettable memories.

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