Research Areas

The Stirling Behavioural Medicine Research Group brings together colleagues from a number of research areas and groups across four Academic Schools in the University. If you can see ways to enhance or would like more information on collaborative activities across the participating Schools please contact any of the volunteer representatives listed below:

Health and behaviour change (Psychology, Faculty of Natural Sciences)

There is a thriving, internationally recognised health and clinical psychology research group in Psychology. Our mission is to develop and apply psychological theory and methods to health, clinical and social behaviours. See the website for more information:

Behavioural science (Stirling Management School)

The Behavioural Sciences Centre brings together approaches from economics and psychology to address key questions in society, such as how to better understand and foster economic and industrial prosperity, decision making, health and well-being. See the website for more information:

Social marketing (Faculty of Health Sciences and Sport)

The Institute for Social Marketing conducts research in three key areas, as detailed below.

  • The development and evaluation of behaviour change interventions based on social marketing principle
  • The impact of public policy on health and social welfare
  • The impact of commercial marketing on the health and behaviour of individuals and of society more generally.

See the website for more information:

Quality and delivery of care, Nursing, Midwifery and Allied Health Professionals (NMAHP) Research Unit (Faculty of Health Sciences and Sport)

This programme is about the quality and delivery of care in areas of high impact, reflecting patient priorities, and meeting key policy and practice objectives. It focuses on who delivers care; where it is delivered; and how to improve clinical effectiveness and professional practice. The ways in which professionals and patients make decisions about care is a central element of this programme.

The programme builds on previous work that has been carried out to examine and improve the various forms of decision making that occur in clinical practice. A key influence on the delivery of care is the recognised importance of the patient experience and patient involvement.

See the website for more information:

Exercise science (Faculty of Health Sciences and Sport)

The research interests of the Health and Exercises Sciences Research Group encompass sport and exercise performance, physical activity and behaviour, neuromuscular control, whole body metabolism and nutrition, tissue metabolism, molecular control mechanisms, genetics and epigenetics.

The group approaches these questions with the view of optimising performance or health across all sections of the population: elite and club level athletes, the general population, aging adults and clinical and subclinical populations. The group is ideally placed to answer the key current future questions in health and exercise sciences. See the website for more information:


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